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08/26/2021

Oscar Mayer Hits the Road with Lyft to Give Fans a New Consumer Experience

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Kraft Heinz and Lyft are teaming up to surprise Lyft XL riders with free Wienermobile trips in some of the nation’s most popular rideshare cities. Lyft passengers in New York, Chicago, Los Angeles, and Atlanta who call a Lyft XL may be surprised with a pick-up from the Oscar Mayer Wienermobile.

“Oscar Mayer has a legacy of elevating enjoyment from people’s plates into pop culture – from our 27-foot long Wienermobile, to the iconic Weenie Whistle, to the famed ‘Oh I wish jingle’, said Megan Lang, associate marketing director, Oscar Mayer. “With the world as our canvas and meat as our medium, we want to do all we can to spark unexpected smiles wherever we go.”

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From August 25 through August 27, two five-star drivers, the Oscar Mayer Hotdoggers, will surprise riders when they call a Lyft XL and get a wiener rideshare instead. Riders will take the trip complete with music, neon lights, free shirts, hot dog masks and the iconic Weenie Whistles.

“Lyft has been helping riders get back to the summer fun they missed in 2020, whether you’re headed to a family picnic, BBQ with friends, or attending a sports game or concert,” said Ethan Eyler, director of brand products at Lyft. “We’re excited to hit the road with Oscar Mayer and surprise our riders with a once-in-a-lifetime opportunity to celebrate summer from inside the world-famous Wienermobile.”

Consumers can also follow @OscarMayer and @Lyft on Twitter using #WienermobileLyft and follow the Wienermobile itself on the Oscar Mayer website and Instagram.