Advertisement
08/25/2021

Moose Toys Latest Innovation Launches with Partnership for Digital Activities

a person riding on the back of a boat

Moose Toys has launched its Dream Seekers line of soft dolls to inspire girls to believe in themselves and follow their dreams. As part of the Dream Seekers campaign, Moose Toys has partnered with Rebel Girls to create four mini episodes of their flagship podcast to inspire young listeners to be confident in following their dreams.

Each Dream Seeker has her own unique dream to inspire young girls to follow their own. The Moose Toys / Rebel Girls partnership will also kick off this fall across the Rebel Girls podcast feed. The four branded mini episodes, designed to align with each of the Dream Seekers, are snackable versions of the Rebel Girls flagship podcast offering featuring new stories of Amanda Gorman, Bindi Irwin, Judith Jamison, and Nandi Bushell. Jacqueline Green, principal dancer with the prestigious Alvin Ailey American Dance Theater, will narrate the podcasts.

[See also: Marketing in the Real World: How Mattel Gave Barbie a Digital Makeover]

Additionally, Rebel Girls will include digital activities the girl empowerment brand is creating to accompany each mini episode. Moose Toys Dream Seekers advertorial content will also appear in the Rebel Girls regular podcast episodes throughout this time period.

"We saw such a natural connection with Rebel Girls and our Dream Seekers dolls. We are thrilled to be partnering with them to bring our shared message of inspiring girls to follow and achieve their dreams. When kids listen to these Rebel Girls podcasts showcasing the stories of incredible women, we hope they are encouraged to dream big. Our Dream Seekers dolls are the perfect companion for sharing those dreams and keeping them close," said Alex Ries, senior vice president and head of U.S. marketing, Moose Toys.