CGT Staff

Author Profile

Consumer Goods Technology (CGT) is the leading resource for consumer goods executives looking to empower business growth through the use of technology. CGT delivers digital content on its consumergoods.com website and face-to-face at its live industry events, reaching an audience of consumer goods executives ranging from managers and directors to VPs and CIOs. CGT also covers all major segments of the consumer goods sector, including Food, Beverage, Packaged Goods, Consumer Electronics and Apparel. For more information, visit www.consumergoods.com. CGT is part of the EnsembleIQ portfolio of brands, a premier business intelligence resource that believes in Solving Big Problems and Inspiring Bold Ideas. For more information, visit www.ensembleiq.com.

ARTICLES BY THIS AUTHOR

12/3/2020
Conagra Boosting Digital Traceability Efforts
Conagra Brands has selected FoodLogiQ Connect as its quality management solution for expanding global supply chain transparency, digitized audit and document management, and streamlined recall management.

CGT Staff
12/2/2020
Unilever’s Blueair Teams For IoT Innovation

CGT Staff
11/30/2020
e.l.f. Beauty, Catalina Snacks, Tiesta Tea Lifting Curtain on Consumer Obsession at CGSM 2020
In the closing keynote at the Consumer Goods Sales and Marketing Summit, a panel of engagement experts from small and medium-sized businesses will shine the light on how they’re embedding consumer obsession throughout their entire organization.

CGT Staff
11/29/2020
Virtual Fireside Chat: The Real Value of AI and Machine Learning in Retail Execution
While AI and machine learning are in widespread use across the CG industry, a level of confusion and uncertainty about their role in the enterprise and how to best deploy them is still prevalent. To uncover some of the ways they can have real value in retail execution, CGT hosted a virtual fireside chat with a pair of industry thought leaders.

CGT Staff
11/24/2020
Consumer-Obsessed Innovation: Dive Into the CGSM 2020 Agenda
This year’s Consumer Goods Sales and Marketing Summit is dialed-in to the business concerns that are top of mind for CG and retail marketing executives: collaboration, transformation and monetization.

CGT Staff
11/23/2020
Mondelez Expands Partnership for End-to-End Marketing
As part of the food brand’s journey to create a transformative end-to-end customer experience, Mondelez has expanded its relationship with Publicis Groupe to include all production duties across Europe.

CGT Staff
11/23/2020
Johnson & Johnson, Mars, WD-40 E-Commerce Experts Pack CGSM 2020 DTC Panel
Going direct-to-consumer is easier said than done. Blurring the lines between brands, retailers, media and advertising, success requires building a collaborative team who can work together to maximize growth. The opening keynote of CGSM will feature a panel filled with CG experts in the DTC space.

CGT Staff
11/18/2020
Ocean Spray’s New B1U Brand Tapping Into Holistic Health Trends
Ocean Spray Cranberries has launched a new beverage brand that wants to help consumers make healthier nutrition choices.

CGT Staff
11/16/2020
How to Get Product Data Right and Gain a Competitive Edge
Among all the influences of consumer buying decisions online, nothing ultimately carries more weight than accurate product content.

CGT Staff
11/16/2020
Product Information Management: The Key to Success in the Digital Economy
In this CGT Roadmap Q&A we tap into the expertise of Winshuttle's Kristian Kalsing, to explore how CGs can quickly create and syndicate great product content across their digital channels while reducing costs and risk by leveraging a centralized, built-for-purpose platform.

CGT Staff