ARTICLES BY THIS AUTHOR
- 11/11/2020
TerraCycle Founder/CEO Tom Szaky To Keynote CGSM 2020
As the founder of a global leader in the collection and repurposing of complex waste streams, Szaky knows a thing or two about the value in consumer goods and retail collaborations. - 11/9/2020
Tapestry Looks To Power Personalized Experiences
The Tapestry house of luxury brands, which includes Coach, Kate Spade and Stuart Weitzman, will leverage new customer data platform products to generate comprehensive customer profiles, serving as a foundation for predictive analytics to improve customer interactions. - 11/4/2020
Planterra Foods Teams for Real-Time Consumer Insights
With the Alida Sparq digital insights platform, the plant-based protein startup brand will be able to unlock real-time feedback in order to develop more innovative products and a better customer experience. - 11/3/2020
Yesway’s Derek Gaskins Keynoting CGSM 2020
As part of a front-lines case study, Gaskins will share how he’s brought a passion for data, analytics and loyalty programs to convenience chain Yesway. - 11/2/2020
Land O’Lakes Leans On Tech for Pandemic Strategy Sketching
The 100-year-old- co-op was confronted with more disruption during an eight-week period than it had experienced in eight years. - 11/2/2020
Kimberly-Clark Shakes Up Leadership to Accelerate Global Business Strategy
The executive leadership changes announced to take effect Nov. 1, 2020; while Achal Agarwal intends to retire after 40-year career. - 10/27/2020
Rawlings Picks Up Easton
Rawlings Sporting Goods and Easton Diamond Sports have entered into a definitive agreement for Rawlings to acquire Easton. - 10/26/2020
New Balance Partners for End-to-End CX Enhancement
New Balance is modernizing its consumer experience capabilities through a new tech partnership. - 10/21/2020
Navigating Crisis to the New Normal: How Digital Technology Can Help
Find out how to use digital technologies to pivot to the new normal and protect your business from the next big disruption.