CGT Staff

Author Profile

Consumer Goods Technology (CGT) is the leading resource for consumer goods executives looking to empower business growth through the use of technology. CGT delivers digital content on its consumergoods.com website and face-to-face at its live industry events, reaching an audience of consumer goods executives ranging from managers and directors to VPs and CIOs. CGT also covers all major segments of the consumer goods sector, including Food, Beverage, Packaged Goods, Consumer Electronics and Apparel. For more information, visit www.consumergoods.com. CGT is part of the EnsembleIQ portfolio of brands, a premier business intelligence resource that believes in Solving Big Problems and Inspiring Bold Ideas. For more information, visit www.ensembleiq.com.

ARTICLES BY THIS AUTHOR

10/18/2020
Rite Aid’s New Media Partnership Connecting Brands & Consumers Through Personalization
Rite Aid’s new partnership with media and analytics provider Quotient will enable consumer goods brands to execute targeted, digital media campaigns to the retailer’s customers, thereby driving in-store and online conversions.

CGT Staff
10/12/2020
Infographic: Consumer Products Industry Pulse Check
The CG industry had already been evolving efforts to address new industry trends, and the onset of COVID-19 served as a sharp accelerant for many a company strategy. See where execs are currently focusing their efforts — and where they may need to dedicate more resources.

CGT Staff
10/7/2020
Melitta Enlists Solution for More Efficient, Demand-Driven Supply Chain Planning
The supply chain planning software from ToolsGroup is expected to enable Melitta Sales Europe to centralize demand planning and improve S&OP and promotions management.

CGT Staff
10/1/2020
Dewey’s Bakery Eats Up Farm and Oven Snacks, Welcomes Eurazeo
Farm & Oven co-founders Mike Senackerib and Kay Allison will join the Dewey’s Bakery management team with the acquisition.

CGT Staff
10/1/2020
Herno Streamlines Product Development with New Partnership
The luxury outerwear brand recently expanded its lines to include knitwear and footwear and sought a fashion-specific PLM solution to enrich product collections and control product quality.

CGT Staff
10/1/2020
Why Customer Data Platforms?
Here, we caught up with Treasure Data's CPG Industry Solutions Lead, David McCarty to find out how customer data platforms can help CGs build a foundation for future-proof success.

CGT Staff
9/29/2020
Virtual Fireside Chat: Making the Most of Consumer Data
Three experts discuss the proper strategic approach to consumer data management as well as the technological prowess that allows CGs to turn data into insight, and insight into action.

CGT Staff
9/28/2020
Danone to Leverage PepsiCo’s DSD System in New Evian Partnership
PepsiCo Beverages Canada and Danone Waters of America have entered into an exclusive alliance for PepsiCo to distribute Evian in Canada.

CGT Staff
9/22/2020
QuickCheck Launches Employee Ambassador Program with CPG Suppliers
The program is designed to keep employees engaged by making them a key part of the marketing that drives sales.

CGT Staff
9/10/2020
Ethical Bean Expands to U.S.
Ethical Bean, the fair-trade and organic coffee roaster that includes a QR code on every bag to facilitate traceability, has expanded its footprint within the United States.

CGT Staff