Danone to Leverage PepsiCo’s DSD System in New Evian Partnership
PepsiCo Beverages Canada and Danone Waters of America (DWA) have entered into an exclusive alliance for PepsiCo Beverages Canada to distribute Evian in Canada.
Danone Water of America is the U.S. and Canadian importer and distributor of Evian natural spring water, and as of Jan. 1, 2021, PepsiCo Beverages Canada will sell, distribute and merchandise Evian across Canada.
Danone Waters of America is a subsidiary of Danone, the No. 16 consumer goods company, while PepsiCo is the No. 3 CG company on the CGT Top 100 2019 ranking.
"We are thrilled about this new partnership with PepsiCo Beverages Canada,” said Henri de L'Épine, Danone Waters of America CEO, in a statement. “Their extensive direct-to-store delivery system, strong selling capabilities and a complementary brand portfolio will undoubtedly increase Evian's ability to serve our business partners who want to offer Canadian consumers an exceptional natural spring water."
"In the bottled water category, Evian has thrived as a premium and innovative brand," said Richard Glover, PepsiCo Beverages Canada president. "This alliance plays an important role in PepsiCo's overall hydration strategy and enables us to use our distribution networks and sales capabilities to accelerate the growth of Evian in the Canadian marketplace."
PepsiCo's presence in key channels will enable Evian to further reach consumers in both the retail and foodservice segments.
Learn more about shifting supply chain trends in “The Evolving Global Supply Chain: Where Do We Go From Here?” on Oct. 1.
