QuickChek Corporation, which operates 160 fresh convenience market locations in the U.S., introduced an ambassador program for its 5,000 associates, including programs formed in partnership with its CPG suppliers.
The program, which is designed to keep employees engaged by making them a key part of the marketing that drives sales, is built on Paytronix Systems’ platform and is available through the vendor's QC Mobile App, which went live earlier this year.
Paytronix integrated QuickChek Rewards with the company’s existing order-and-delivery platform, mobile app and POS system. The resulting customer experiences are said to help increase visits and spend.
The retailer also launched a QuickChek Rewards program for consumers. Members earn perks on QuickChek food and beverages every time they visit a store by scanning the barcode in their mobile app during checkout. Customers progress through three levels of the loyalty program depending on their visit frequency, enabling patrons to progress from “Fans” to “Friends” to “Family.”
They can earn free items like birthday rewards and monthly fountain drinks or candy bars just for enrolling. Additional visits unlock bonus rewards that include QuickChek’s food and drinks.
In just the first week, more than 1,000 members visited at least five times, elevating immediately to the “Friends” category.
“We are learning a tremendous amount about our own customers, including things we weren’t even aware that we didn’t know,” said Eric Rush, QuickChek’s digital marketing and advertising manager. “QuickChek Rewards is helping with our goal to understand what is meaningful to our customers in their daily lives. With the information we’re learning, we can provide members with tailored rewards that make for a better shopping experience.”
Ongoing supply chain issues took a worse-than-expected toll on Nike during its fiscal first quarter; however, the company remains optimistic about its membership strategy, which is now increasingly leveraging data and analytics for more personalized experiences.