Yesway’s Derek Gaskins Keynoting CGSM 2020
Derek Gaskins, chief marketing officer of Yesway, will deliver the closing keynote on the first day of this year’s Consumer Goods Sales and Marketing Summit.
Held Dec. 8-9, CGSM is exploring consumer-obsessed innovation through two days of interactive presentations, workshops, share groups and networking opportunities.
As part of a front-lines case study, Gaskins will share how he’s brought a passion for data, analytics and loyalty programs to convenience chain Yesway.
The leader of all marketing, merchandising and procurement efforts for a retailer that places the consumer at the center of everything it does, Gaskins will speak to his experiences in supplier collaboration, breaking down sales and marketing silos, and building agile and future-proof organizations.
Did You Know?
According to Forrester Predictions 2021, loyalty and retention marketing efforts are estimated to increase by 30% in 2021. To drive consumer obsession, CMOs plan to integrate marketing and customer experiences and put the consumer at the center of everything they do: leadership, strategy and operations.
By developing a culture of creativity and focus, Gaskins has united a marketing team that can demonstrate the ROI of loyalty expansion and leverage technology to maximize success.
Prior to joining Yesway, Gaskins served as chief customer officer for Rutter’s convenience stores and dairy business. He was instrumental in developing their award-winning customer engagement programs and positioned the brand as an industry leader.
Before Rutter’s, Gaskins was SVP of marketing and merchandising with Mid-Atlantic Convenience Stores and led the development of the Circle K brand. He’s also served as VP of marketing with NACS - The Association for Convenience and Fuel Retailing and led brand marketing for Giant Eagle.
Other roles include those at Nabisco Foods, Goldman Sachs and Procter & Gamble.
His keynote, “From the Frontlines of Convenience: How to 'Win with Winners,’ ” will take place at 2:30pm ET on Dec. 8.