New Balance Partners for End-to-End CX Enhancement

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New Balance Partners for End-to-End CX Enhancement

By CGT Staff - 10/27/2020

New Balance is modernizing its consumer experience capabilities through a new tech partnership.  

The apparel and footwear brand has partnered with Aptos for its cloud-based applications across its retail business in North America and Europe. The solutions are expected to elevate customers’ experiences with the brand, including expanded fulfillment options, optimized merchandise availability and seamless interactions across channels, among other things.

Headquartered in Boston, New Balance reported worldwide sales of $4 billion in 2019. In addition to its manufacturing operations in the United States and the United Kingdom, the company operates more than 130 owned retail stores in North America and Europe.

The deployment will affect nearly every aspect of New Balance’s retail operations, including point of sale, customer relationship management, inventory, merchandise planning and merchandise management.

The brand will integrate Aptos’ ONE microservices-based SaaS platform in order to deploy new capabilities so it can keep pace with shifting consumer behavior, while the Aptos Analytics and Sales Audit technology is expected to deliver a single source of truth across the enterprise.

“By harnessing the power of SaaS and microservices and tapping into proven-at-scale and functionally rich solutions, we are excited to move forward on our retail and omni innovation journey with Aptos and a unique shopping experience,” said Ravi Shankavaram, New Balance CIO.

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