Virtual Fireside Chat: The Real Value of AI and Machine Learning in Retail Execution

Artificial Intelligence and machine learning are powerful additions to the modern consumer goods toolkit. The technologies are being embedded into software suites throughout the enterprise from CRM to retail execution.

While they are in widespread use across the industry, a level of confusion and uncertainty about their role in the enterprise and how to best develop, test and deploy AI/ML is still prevalent. To uncover some of the ways that AI and machine learning can have real value in retail execution, CGT hosted a virtual fireside chat with a pair of industry thought leaders.

Joining CGT managing editor Lisa Johnston were Phil Sweeney, VP strategic accounts, AFS Technologies by TELUS, and Andres Jejen, VP of solutions engineering, Exceedra by TELUS. Read on for an overview of the chat and watch the entire conversation, which includes a number of best practices for CGs.