Unilever’s Blueair Teams For IoT Innovation

Press enter to search
Close search
Open Menu

Unilever’s Blueair Teams For IoT Innovation

By CGT Staff - 12/03/2020

Blueair, a maker of home and professional air purifiers, is tapping a new IoT platform and partnership in order to provide new features for consumers and increase manufacturing efficiency.

The Unilever-owned brand has teamed with Accenture to leverage the provider’s new cloud-based IoT platform and its digital manufacturing platform. Both have enabled Blueair to launch HealthProtect, its first connected air purifier providing 24/7 protection against bacteria and viruses.

Blueair consumers are able to monitor and manage their indoor air quality remotely through a mobile app and multilingual voice commands, and receive alerts when filters need to be replaced, with the technology from Accenture’s IoT platform, which leverages Amazon Web Services.

The platform also enables Blueair to remotely debug and automatically update the devices’ firmware, while a digital manufacturing platform lets it shift from manual to automated product assembling and testing of the connected air purifiers.

Blueair expects to increase manufacturing productivity, reduce cloud expenditure and increase filter sales as a result.

More on IoT

The partnership will launch 1915 Studios, a pre-accelerator for early-stage companies innovating within hygiene, IoT and sensing.

This last year has been disruptive to say the least, but P&G’s Marc Pritchard tells CES viewers that reinvention is the path forward, along with constructive disruption.

During COVID there has been a boom in online shopping, particularly on safe “well-known brands.” However, managers of “invisible brands” might seek to connect by delivering information of full functionality on smart products to inspire future use and purchases.