Lisa Johnston

VP of Content

Author Profile

Lisa Johnston is VP of Content for CGT. She joined the brand in 2020. Her journalism background includes writing for both business and consumer audiences, specializing in technology, retail, and consumer goods. In addition to speaking at a range of industry events and sharing editorial expertise as a media panelist, she's served as a judge for such programs as the Consumer Technology Hall of Fame and the Jesse H. Neal Awards.

Text her your industry questions or ideas for coverage.
Connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

11/15/2020
Clif Bar Names Rizal Hamdallah Its 1st Chief Innovation Officer
Most recently global chief innovation officer at Ocean Spray Cranberries, Hamdallah will be tasked with leading Clif Bar’s product development and business models.

Lisa Johnston
11/15/2020
Greg Hall Joins HanesBrands as Chief Consumer Officer
Greg Hall is joining HanesBrands as chief consumer officer, departing Walmart to join a fellow alumnus.

Lisa Johnston
11/12/2020
Nestle Names Bernard Meunier Head of Sales & Marketing Strategic Business Units
Nestle SA made two additions to its executive board, reflecting the importance of two core businesses.

Lisa Johnston
11/10/2020
PepsiCo Piloting Automated Micro-Fulfillment Center
PepsiCo is piloting an automated micro-fulfillment center in Joliet, IL, in order to bolsters its e-commerce capabilities.

Lisa Johnston
11/9/2020
Hanesbrands Modernizing IT and Supply Chain Tech Stack As Part of Strategic Review
Hanesbrands will look to modernize its technology infrastructure and supply chain technology as it implements a strategic review as part of a multi-year transformation journey.

Lisa Johnston
11/5/2020
Estee Lauder Grows Conversion Rate 10-Fold With Virtual Services
The Estee Lauder Companies is leveraging its digital consumer engagement investments to serve consumers “craving convenience and choice” during the pandemic.

Lisa Johnston
11/5/2020
Loud and Clear: Driving Excitement and Visibility During Argo Tea’s Relaunch
Upon relaunching its brand into Walgreens earlier this year, beverage company Argo Tea knew it wanted to really make a splash. An exploration in consumer engagement, however, has resulted in some unintended benefits during the pandemic.

Lisa Johnston
11/3/2020
Under Armour’s Consumer-Direct Playbook Streamlines Digital Efforts & Minimizes Wholesale
Under Armour is refining its digital strategy as it moves toward a consumer-direct focus, consolidating its app ecosystem and aligning under a single e-commerce platform.

Lisa Johnston
11/2/2020
Mondelez Investing to Maintain Digital Momentum
Mondelez International is accelerating some of its growth initiatives in order to maintain its e-commerce momentum.

Lisa Johnston
11/2/2020
Clorox Sales Jump 27% As it Readies for Sticky Behavior Shifts
Clorox continues to increase spending to expand production capacity for both the near and long term as it seeks to fulfill consumer needs during the pandemic and after.

Lisa Johnston