Lisa Johnston

VP of Content

Author Profile

Lisa Johnston is VP of Content for CGT. She joined the brand in 2020. Her journalism background includes writing for both business and consumer audiences, specializing in technology, retail, and consumer goods. In addition to speaking at a range of industry events and sharing editorial expertise as a media panelist, she's served as a judge for such programs as the Consumer Technology Hall of Fame and the Jesse H. Neal Awards.

Text her your industry questions or ideas for coverage.
Connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

11/30/2020
LVMH Chief Digital Officer Ian Rogers Moves to Advisory Role
Ian Rogers is transitioning from LVMH’s chief digital officer into an advisory role at the company, and taking on the role of chief experience officer at Ledger, a cryptocurrency startup.

Lisa Johnston
11/29/2020
Unilever Boosts Wellness Portfolio with SmartyPants As it Unifies Under One Parent
Unilever will acquire SmartyPants Vitamins as the company builds out its health and wellness portfolio.

Lisa Johnston
11/24/2020
Hormel Foods’ 2021 Growth Path Looks to Digital and Capacity Investments
Hormel Foods expects to leverage the benefits of its increased capacity — and its experience — as it heads into 2021.

Lisa Johnston
11/23/2020
Keurig Dr Pepper Grows DSD Network with Acquisitions
Keurig Dr Pepper continued its efforts to increase speed to market with the expansion of its direct-store delivery network.

Lisa Johnston
11/23/2020
Band-Aid Takes Top Honors in Brand Ranking
Consumers have a high opinion of the consumer goods brands keeping them safe, clean and comforted during the pandemic.

Lisa Johnston
11/22/2020
Stockpiling Behavior Holds As Consumers Signal Higher Purchase Intent for Groceries
Consumers around the world intend to spend more on groceries and household goods in the coming weeks, according to a tracker from Deloitte, with both bargain hunting and stockpiling behavior holding steady during the pandemic.

Lisa Johnston
11/19/2020
Avery Baker Returns to Tommy Hilfiger as President/Chief Brand Officer
Avery Baker has been named president and chief brand officer of Tommy Hilfiger, a new role for the company.

Lisa Johnston
11/18/2020
Rubbermaid Rethinks Thanksgiving Leftovers in New Campaign
Rubbermaid is taking a different product innovation tack for a different kind of Thanksgiving.

Lisa Johnston
11/16/2020
Mars Picks Up Kind
Mars, Inc. is acquiring snack company Kind North America, extending a three-year partnership between the two companies.

Lisa Johnston
11/16/2020
Clorox’s Digital Playbook During COVID-19 Is ‘Us Plus Everyone Else’
Clorox remains head-down on integrating technology through every facet of its business, from employee collaboration to retail execution, as the company navigates unprecedented demand spikes and readies for an eventual post-COVID-19 future.

Lisa Johnston