Lisa Johnston

VP of Content

Author Profile

Lisa Johnston is VP of Content for CGT. She joined the brand in 2020. Her journalism background includes writing for both business and consumer audiences, specializing in technology, retail, and consumer goods. In addition to speaking at a range of industry events and sharing editorial expertise as a media panelist, she's served as a judge for such programs as the Consumer Technology Hall of Fame and the Jesse H. Neal Awards.

Text her your industry questions or ideas for coverage.
Connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

1/4/2021
Lisa Malleus Joins Colgate-Palmolive As Worldwide Digital Director
Malleus joins from Mondelez International, where she was most recently head of e-commerce digital capabilities.

Lisa Johnston
12/17/2020
How High Road Dove Into Demand Data to Navigate the Pandemic
When High Road Craft Brands was plotting its expansion, it knew it needed a better way to aggregate and leverage all of the information from its distributor reports.

Lisa Johnston
12/14/2020
Digital Gets Delivered: Views From Mars, J&J and WD-40 E-Commerce Leaders
If there can be a universally accepted truth in today’s consumer goods industry, it’s that the pandemic has served as e-commerce rocket fuel.

Lisa Johnston
12/13/2020
Collaboration Is Critical for Chris Fox As Hanesbrands’ 1st Chief Sustainability Officer
Hanesbrands has signaled its commitment to sustainability with the appointment of Chris Fox as its first chief sustainably officer.

Lisa Johnston
12/9/2020
Catch Them In the Act: Yesway’s Derek Gaskins On Building a Culture of Winners
Convenience chain Yesway is determined to make its way during this turbulent time with a relentless focusing on its brand promise of keeping stores going 24/7.

Lisa Johnston
12/7/2020
Crocs Unlocks Personalized Digital Gifting
Footwear brand Crocs is making it easier for consumers to give squishy shoes to their loved ones this holiday season.

Lisa Johnston
12/6/2020
Walgreens Throws Hat Into Retail Media Network Ring
Billed as a full-service, personalization-driven advertising offering, WAG will tap into first-party data culled from Walgreens’ 9,000-plus stores and 100 million-plus loyalty members to provide CG brands with tailored audiences for their promotional efforts.

Lisa Johnston
12/3/2020
Coca-Cola Names Priya Raman Chief Data Officer
As part of its restructuring to its newly created Platform Services organization, The Coca-Cola Company has named Priya Raman as chief data officer, a new role for the company.

Lisa Johnston
12/1/2020
Coty Names Stefano Curti and Alexis Vaganay To Help Lead Consumer Beauty Transformation
Coty is bolstering its consumer beauty leadership with the addition of Stefano Curti as chief brands officer, consumer beauty, and the elevation of Alexis Vaganay to chief commercial officer, consumer beauty.

Lisa Johnston
11/30/2020
Why Rothy’s Is Going All-In On Customer Experience Data and Analytics
For direct-to-consumer brands, it’s not enough to have the right product at the right time — not unless you want to become a one-hit-wonder cautionary tale. Learn how Rothy's is investing more heavily in the data and analytics to measure customer engagement and amplification.

Lisa Johnston