Crocs announced its fifth collab with Post Malone this month.
Footwear brand Crocs is making it easier for consumers to give squishy shoes to their loved ones this holiday season.
The company has partnered with Loop Commerce to incorporate the GiftNow gift experience management (GXM) platform into its digital storefront to accelerate digital gift card operations.
The GiftNow GXM is designed to manage such things as gift card enablement, gifting curation and personalized gift delivery. Consumers can send personalized digital gifts and gift cards via email and text, while recipients can exchange or modify items prior to shipping.
The platform also supports gift card promotional programs like buy-one-get-one or give-one-get-one.
“As physical gift cards are very popular in our stores, we want to ensure that e-gift and digital gift cards are as easily accessible and provide a superior experience for the gifter and recipients who are shopping online at crocs.com,” said Feliz Papich, Crocs senior director, digital growth. “The GiftNow solution has allowed us to do that seamlessly while also providing the ability to personalize the e-gifting experience.”
As personalization becomes table stakes for consumer goods brands, food and beverage giants like PepsiCo are seeking new ways to drive brand engagement thanks to traditional methods losing their luster.
Ongoing supply chain issues took a worse-than-expected toll on Nike during its fiscal first quarter; however, the company remains optimistic about its membership strategy, which is now increasingly leveraging data and analytics for more personalized experiences.