Lisa Johnston

VP of Content

Author Profile

Lisa Johnston is VP of Content for CGT. She joined the brand in 2020. Her journalism background includes writing for both business and consumer audiences, specializing in technology, retail, and consumer goods. In addition to speaking at a range of industry events and sharing editorial expertise as a media panelist, she's served as a judge for such programs as the Consumer Technology Hall of Fame and the Jesse H. Neal Awards.

Text her your industry questions or ideas for coverage.
Connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

1/28/2021
As PepsiCo Scales Demand Accelerator, Look For More Data Sharing and Personalization
PepsiCo is scaling its Demand Accelerator (DX) initiative to navigate today's consumer behavior changes and improve its retail relationships, including through better data sharing.

Lisa Johnston
1/26/2021
Bimbo Bakeries USA Taps Into Consumer Cravings With DTC Site
Add Bimbo Bakeries USA to the list of consumer goods companies entering the direct-to-consumer space.

Lisa Johnston
1/25/2021
‘Not Going Away’: Entering the Subscription Market During COVID-19
Like many businesses, Chaeban Ice Cream reexamined operations when COVID-19 forced its storefront to close. It instead implemented a monthly ice cream subscription club, and the response has been overwhelming,

Lisa Johnston
1/25/2021
PepsiCo Forms Joint Venture With Beyond Meat
PepsiCo is forming a joint venture with Beyond Meat to take on the growing plant-based food market.

Lisa Johnston
1/24/2021
Hankook Tire Powering Digital Transformation On a Global Scale
Hankook Tire is furthering its digital transformation with the help of a new analytics partnership.

Lisa Johnston
1/24/2021
For PVH & GS1, Driving Innovation Means Regularly Ditching the Playbook
Although executives from PVH Corp. and GS1 gathered to discuss "The Innovation Playbook" at a recent NRF 2021 session, the crux of the conversation ended up determining that such playbooks should be periodically tossed out in order to achieve true invention.

Lisa Johnston
1/20/2021
P&G: Retail Partner Position Strengthening During Pandemic

Lisa Johnston
1/18/2021
Gong Cha Taps Predictive Analytics for U.S. Growth Strategy
The U.K.-based bubble tea brand and retailer, which was founded in 2006 and sources tea from Taiwan, operates 1,400 retail locations in 19 countries, including 105 stores in the U.S.

Lisa Johnston
1/11/2021
CG Brands May Bring Joy Back to Marketing in 2021
If 2020 was the year of learning to market during a hurricane, then 2021 may shape up as the year of giving back and reconnection for consumer goods and retail marketers — and perhaps a moment to not be so serious all the time.

Lisa Johnston
1/6/2021
Smithfield Foods Shakes Up Leadership Team
Smithfield Foods gave its leadership team a brisk shake, including naming a new chief supply chain officer.

Lisa Johnston