Hankook Tire Powering Digital Transformation On a Global Scale

Lisa Johnston
Senior Editor
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Hankook Tire is furthering its digital transformation with the help of a new analytics partnership.

The tire manufacturer is teaming with Tableau Software in order to digitize its office, driving efficiencies and expedite the development process. Using Tableau, the company developed a standard database processing algorithm that hastened its decision making and reduced the amount of time spent analyzing and reporting tasks.

As part of this, Hankook has reduced its development time by 75%, defined as the process of creating the Tableau dashboard UI after developing a prototype model for standardized reporting, to final usage.

The partnership aligns with Hankook’s longer-term digital enhancement goals. This includes its work in developing the Virtual Compound Design (VCD) system, a predictive model for tire compound properties using artificial intelligence, as well as its Automatic Inspection Process based on AI and digital sensing.

Headquartered in Nashville, TN, Hankook America markets and distributes passenger, light truck and SUV  tires, as well as medium truck and bus tires in the United States. It is a subsidiary of Seoul, South Korea-based Hankook & Company, and Jaesang Lee, Hankook senior manager of the global IT planning team, told CGT that, as a global company, it was important they find a partner able to support their employees worldwide.

“Hankook Tire was looking for a partner to support our quest for advanced data analytics and next-generation business intelligence, and Tableau being well known for their data visualization and analysis solution made them the perfect partner,” said Lee. “Tableau offers a worldwide network partnership based on systematical governance and provides immediate technical support to clients in every country, which contributes to making them a strong strategic partner for Hankook.”

The platform’s ability to provide quick feedback was also appealing. “When a user makes a request or a technical function upgrade, Tableau is able to provide an update immediately, which is very valuable for Hankook,” Lee added. “[We’re] now equipped with advanced data analytics and an agile user interface platform for next generation business intelligence.”

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