The company has made agreements with The Red River Beverage Group and The Made-Rite Company to acquire the manufacturing, sales and distribution rights to key KDP owned and licensed brands in 37 counties in Texas and Louisiana.
Under the deal, Canada Dry, A&W, 7UP, Sunkist, Snapple, CORE and Bai brands will be moved into KDP's company-owned DSD operations starting in February. The Dr Pepper brand will also move into the KDP DSD network in seven counties.
The No. 52 consumer goods company currently has DSD operations in adjacent counties and will expand service into the acquired territory. The company said it’s discussing open positions with Red River Beverage Group and Made-Rite employees.
Terms of the deal, expected to reach 1.5 million consumers, weren’t disclosed.
“KDP is focused on ensuring that each area in which we sell our brands has a competitive route-to-market,” said Derek Hopkins, KDP president, cold beverages, in a statement. “Our teams are well-prepared to deliver excellent service to our retail customers and ensure the availability of these great brands wherever consumers shop. We are thankful to The Red River Beverage Group and The Made-Rite Company for their dedication to growing these brands, and we wish them continued success as their business models evolve."
CGT recently caught up with Michael Lindsey, chief growth officer of PepsiCo Foods North America, to talk key trends in consumer shopping habits, including what the brand expects for the ecommerce platform coming out of the pandemic – despite restrictions being lifted.