Flowers Foods Names David Roach Chief DSD Operations Officer
Flowers Foods, known for brands such as Dave’s Killer Bread, Tastykake and Wonder, announced that David Roach will assume the newly created role of chief DSD operations officer, with a focus on expanding its direct-store-delivery (DSD) operations.
He will oversee sales performance, operational efficiency and cross-functional alignment across the full value chain, and will report to Heeth Varnedoe, president and chief operating officer.
"This new role sharpens ownership of our DSD sales performance and enables greater visibility and influence to deliver strong results aligned with company goals," said Varnedoe.
With over 30 years at Flowers, he recently served as chief strategic projects officer, responsible for advancing the company’s long-term growth. Roach’s past roles include president of cake operations and other leadership positions across snacking and specialty, organics, and national and regional sales, as well as operations presidencies with other companies in Georgia and Tennessee.
"David's leadership and deep understanding of our DSD model positions us to improve execution, enhance profitability and consistently deliver value to stakeholders,” said Varnedoe.
Flowers' growth strategy includes expanding its portfolio and share of market. It recently acquired Simple Mills, a snack and baking-mix brand in the better-for-you category.
