Several CG leaders from companies such as E.l.f. Beauty, SharkNinja, Steve Madden and Newell Brands, along with tech experts in the field, recently shared their take on AI at the recent Shoptalk event held in Las Vegas.
With what it calls "One Hershey,'" the company centralizes global brand marketing, creating streamlined processes under a single integrated structure for brand growth, category management and consumer insights.
Through statements shared during recent conferences, Coca-Cola leadership made clear that a key priority moving forward is to operate more as a network rather than a functional hierarchical organization.
The new approach scales shared services, strengthens the company's content studio, and uses technology to improve marketing quality, ensure consistency and speed up efforts.
