Lisa Johnston

VP of Content

Author Profile

Lisa Johnston is VP of Content for CGT. She joined the brand in 2020. Her journalism background includes writing for both business and consumer audiences, specializing in technology, retail, and consumer goods. In addition to speaking at a range of industry events and sharing editorial expertise as a media panelist, she's served as a judge for such programs as the Consumer Technology Hall of Fame and the Jesse H. Neal Awards.

Text her your industry questions or ideas for coverage.
Connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

10/13/2020
Digital Natives Rewrite the DTC Playbook
Retailers and consumer goods companies looking to break out of their old way of doing things can look to companies that never operated with the standard playbook to begin with.

Lisa Johnston
10/12/2020
Mars Wrigley Names Julia Brown Chief Procurement Officer
Brown will lead its global procurement strategy, overseeing its relationships with the supplier community to improve supplier diversity, as well as develop its connected and sustainable treating and snacking business.

Lisa Johnston
10/12/2020
In Growing Loop, Tom Szaky Continues Quest to Make TerraCycle Irrelevant
And so as part of its progress to make itself unnecessary, the waste-management company announced last month its Loop product-reuse initiative has become available in every ZIP code in the continental United States.

Lisa Johnston
10/11/2020
Gap Inc. Names Nancy Green Old Navy President/CEO
Nancy Green, who will also serve on the senior leadership team, was previously president and chief creative officer of the brand and had served as its interim head since March.

Lisa Johnston
10/7/2020
Ocean's 5 at Analytics Unite 2020
Think big. Act small. Scale fast: Learn how Ocean Spray is able to do just that by marrying technology with cross-functional leadership.

Lisa Johnston
10/7/2020
Ferrara’s ‘Weirdly Awesome’ Throwback Halloween Campaigns Mark Its 1st Gaming & AR Marriage
While it’s unclear what the state of trick-or-treating will be this Halloween, candy companies are wasting no time in engaging consumers in brand-new ways this year. Ferrara is already tapping new tech in order to engage consumers during the scary season, including leaning into the rise of at-home and mobile gaming.

Lisa Johnston
10/4/2020
With E-Com Sales Nearly Doubling, PepsiCo to Get Granular
In reporting a positive third quarter with organic revenue growth of 4.2%, PepsiCo confirmed the company will continue to invest in its digital initiatives to grow and scale its burgeoning e-commerce business.

Lisa Johnston
9/29/2020
Kroger Nabs Mondelez's Gabriel Arreaga as New SVP Supply Chain
Most recently senior VP of supply chain at Mondelez International, Arreaga will be responsible for the No. 5 retailer’s logistics, inventory and replenishment.

Lisa Johnston
9/28/2020
Blockchain-Backed Universal Digital Coupon Moves Into Next Phase
The advancement will enable the use of the universal coupon online, a feature that’s unavailable through the current standard.

Lisa Johnston
9/28/2020
RB Teams with Google to Drive Customer Engagement in Digital Transformation
Reckitt Benckiser will leverage Google’s technology to unify its data into a single source of truth and develop new consumer identification, journey and behavior capabilities.

Lisa Johnston