Lisa Johnston

VP of Content

Author Profile

Lisa Johnston is VP of Content for CGT. She joined the brand in 2020. Her journalism background includes writing for both business and consumer audiences, specializing in technology, retail, and consumer goods. In addition to speaking at a range of industry events and sharing editorial expertise as a media panelist, she's served as a judge for such programs as the Consumer Technology Hall of Fame and the Jesse H. Neal Awards.

Text her your industry questions or ideas for coverage.
Connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

3/3/2022
Coca-Cola Dialing Up Innovation Pipeline With ‘Intelligent Experimentation’
Coca-Cola continues to leverage the benefits of its revamped organizational structure as the company ramps up its innovation plans and taps into its digital investments to adjust to shifting consumer needs.

Lisa Johnston
2/28/2022
Molson Coors Killing Off Plastic Rings
Molson Coors Beverage Company will invest $85 million to eliminate plastic rings from its Coors Light brand, using cardboard-wrap carriers instead.

Lisa Johnston
2/27/2022
Mondelēz Leans Into Connected TV Personalization
Mondelez is investing in its advertising personalization capabilities across channels.

Lisa Johnston
2/27/2022
Surabhi Pokhriyal Named Chief Digital Growth Officer at Church & Dwight
Pokhriyal will lead the consumer goods company’s digital transformation and e-commerce initiatives across cross-functional teams.

Lisa Johnston
2/24/2022
AB InBev’s BEES Mobile Ordering Marketplace Explodes
The B2B retail sales platform continues to be a boon to AB InBev, and more expansion is planned.

Lisa Johnston
2/21/2022
How Reckitt Is Building its E-comm Muscle
Reckitt is beefing up both its internal and external digital competencies as it prepares for the next shifts in consumer behavior.

Lisa Johnston
2/21/2022
Rodrigo Lance To Lead Kellogg’s Supply Chain
Lance, currently VP of Kellogg’s North America supply chain, has been with the company for 25 years.

Lisa Johnston
2/17/2022
Engaging in the Moment: Up Close with Treasure Data’s Danica Konetski
We caught up with the exec to get her thoughts on how companies can prepare for the future of direct-to-consumer, what’s effecting real change in personalization, and the e-commerce metrics worth prioritizing.

Lisa Johnston
2/17/2022
Kraft Heinz Invests In Consumer Insights With Kraft-O-Matic Data Platform
The next step in The Kraft Heinz Company’s turnaround strategy includes deeper investment in its consumer insights capabilities, including through artificial intelligence, machine learning, and a new data platform.

Lisa Johnston
2/14/2022
Coca-Cola’s Smart Lounge Uses AI to Analyze Consumer Interactions
Coca-Cola has developed a retail lounge that collects consumer data through interactive experiences.

Lisa Johnston