ARTICLES BY THIS AUTHOR
- 11/22/2021
Elevated CPG Demand Will Continue: Consumer Brands
Elevated demand for CPG will continue in the coming months, while costs are expected to moderate slightly. - 11/21/2021
Nike’s Roblox Digital Showroom Offers Next Peek Into the Metaverse
As consumer goods brands shake out how the metaverse might make sense for them, Nike launched a new digital experience known as Nikeland on Roblox. - 11/21/2021
Mack Phillips Named Chief Supply Chain Officer at Second Nature Brands
Mack Phillips has joined snack company Second Nature Brands as its new chief supply chain officer. - 11/18/2021
Unilever Selling Tea Biz for $5 Billion
Unilever is selling its global tea business to a private equity firm for about $5.08 billion. - 11/17/2021
Nestle Plans To Double Consumer Data Records & Sales From E-com By 2025
Nestle unpacked its digital transformation strategy at an investors conference this week, identifying three priorities to increase e-commerce to a quarter of its total sales and doubling its consumer data records. - 11/16/2021
Away We Go: Luke Chatelain Joins As CDO; Melissa Weiss CMO; Charles Liu COO
Travel brand Away announced a trio of leadership announcements intended to position the company for growth amid the recovering travel industry. - 11/15/2021
Tyson Tapping AI, Predictive Analytics in New Plan It Expects to Save $1 Billion
Tyson Foods is investing in such technologies as artificial intelligence and predictive analytics as part of a new productivity plan it anticipates will deliver $1 billion in cost savings by fiscal 2024. - 11/14/2021
Jane Wakely Joins PepsiCo as CMO; Ram Krishnan Named CEO, Int’l & CCO
Jane Wakely has joined PepsiCo from two decades at Mars, while Ram Krishnan has been elevated into a new role for the company. - 11/14/2021
As CES 2022 Plans To Return In-Person, Consumers Plan a Tech-Filled Holiday
When it comes to consumer comfort with artificial intelligence, today’s consumer goods brands and retailers might be happy to learn that shopping tops the list. - 11/11/2021
Yeti’s Consumer Data Gold Mine Fuels Growth As It Plots Analytic Investments
Yeti’s omnichannel strategy is paying off as it plots its international expansion and reaps the reward of consumer data.