Lisa Johnston
ARTICLES BY THIS AUTHOR
- 10/3/2021
Unilever’s Social Commerce Playbook Adds New Start-up Platform
Unilever is readying for the $3 trillion-plus social commerce tsunami with a new initiative wooing start-ups. - 10/3/2021
The Future of Tech-Powered Commerce: Up Close with Publicis Sapient’s Liz Papasakelariou
The CGT/RIS Executive Council member shares what’s key for today’s brands when it comes developing a data strategy, the future of social commerce, the potential of blockchain and more. - 9/23/2021
Nike Ramps Up Data Science for Member Personalization
Ongoing supply chain issues took a worse-than-expected toll on Nike during its fiscal first quarter; however, the company remains optimistic about its membership strategy, which is now increasingly leveraging data and analytics for more personalized experiences. - 9/20/2021
How Mars' Digital Engine Is Shifting It to a Value-Focused Mindset
Deepak Jose, Mars head of global demand analytics, shared a window in Mars’ Digital Engine, the strategic framework the company has developed for decision making in order to evolve its e-commerce capabilities. - 9/19/2021
Boosting Supply Chain Challenges Through Advanced Technologies: Up Close with Zebra Technologies' Guy Yehiav
We checked in with Guy Yehiav, general manager of Zebra Analytics and a member of the CGT/RIS Executive Council, to get his perspective on the promise of AI in retail and consumer goods, as well as some of the ways companies are leveraging prescriptive analytics right now. - 9/19/2021
How Distell Is Digitizing REX & TPM to Seize Global Growth
With 4,400 employees, the producer and marketer of wines, spirits, ciders and RTD beverages struggled to effectively communicate with its field sales teams and across functions. Learn how it used tech to improve operational cohesion and unity when designing trade programs for execution at scale. - 9/19/2021
Alcohol Brands Get Wider Path to Consumers with DoorDash Extension
DoorDash has developed an alcohol catalogue with 30,000 SKUs available from thousands of retailers and restaurants, whether through to-go pickup or delivery. - 9/15/2021
PepsiCo’s Pep+ Will License Plant-Based Chip Bag Tech to Other Companies
PepsiCo's sweeping new sustainability initiative not only pledges to cut emissions, but also seeks partners for its new compostable packaging. - 9/13/2021
How Colgate-Palmolive Is Sparking Innovation Across the Enterprise
Colgate-Palmolive’s work to evolve its innovation process is making headway, as the company looks both internally and externally to propel its digital transformation and seize opportunities beyond core adjacencies. - 9/13/2021
CPGs Weigh Vaccine Mandates and Upskilling To Keep Supply Chain Flowing
While the consumer goods industry is more adept at navigating COVID’s curveballs, labor and supply chain obstacles remain persistent barriers to meeting increasing consumer demand. As a result, CPGs often find themselves in a game of whack-a-mole.
