Lisa Johnston
ARTICLES BY THIS AUTHOR
- 10/25/2021
Coca-Cola Piloting Plant-Based Bottle Prototype
The Coca-Cola Company is advancing its sustainability goals through a new packaging innovation prototype. - 10/24/2021
Brands Selling on Amazon To Get New Analytics & Fulfillment Options
Amazon will provide third-party brands selling on its site with more digital tools and analytics to better understand the impact of their efforts, as well as more local fulfillment options. - 10/21/2021
Nestlé Reorganizes Operations As Retail Recovers and Digital Growth Soars
The food and beverage giant is modifying its operating regions, with subsequent leadership changes, in a move to strengthen the business and grow local relevance in its key markets. - 10/18/2021
P&G’s Global Scale Helping Mitigate Supply Chain Woes
To combat some of today's supply chain and input increases, P&G is raising prices, with the United States seeing increases in nine of P&G’s 10 categories. - 10/17/2021
How Reckitt ID’d $2M+ in New Product Demand & Drove 81% Incremental Sales Lift
Even before COVID-19 instigated an industrywide game of strategy whack-a-mole, the timing, severity and location of seasonal illness has always varied wildly from year to year. Learn how Reckitt is keeping products on shelves through new forecasting strategies. - 10/13/2021
PepsiCo Cuts Through Healthy Snack Noise With Mobile Personalization
As personalization becomes table stakes for consumer goods brands, food and beverage giants like PepsiCo are seeking new ways to drive brand engagement thanks to traditional methods losing their luster. - 10/13/2021
Essity and McDonald’s Team to Turn Paper Cups Into Toilet Paper
Essity has an unlikely new partner in its sustainability efforts: McDonald's. - 10/12/2021
General Mills Leans Into Predictive Experiences with Google Data Analytics Partnership
As consumers increasingly expect more personalized experiences, General Mills is investing in its capabilities to deliver just that. - 10/5/2021
PepsiCo’s Laguarta: Boston Beer Partnership Offers Chance for ‘Unique’ Distribution System
The PepsiCo chairman and CEO sees an opportunity to create a unique distribution system in the U.S., with an integrated system that can make coordinated decisions across multiple states from one decision point. - 10/5/2021
Mondelēz Experiments With AI for Mooncake Marketing Experience
Mondelēz International leveraged artificial intelligence for a new marketing experience that timed with a festival it’s long had ties with.
