Lisa Johnston

VP of Content

Author Profile

Lisa Johnston is VP of Content for CGT. She joined the brand in 2020. Her journalism background includes writing for both business and consumer audiences, specializing in technology, retail, and consumer goods. In addition to speaking at a range of industry events and sharing editorial expertise as a media panelist, she's served as a judge for such programs as the Consumer Technology Hall of Fame and the Jesse H. Neal Awards.

Text her your industry questions or ideas for coverage.
Connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

11/14/2021
As CES 2022 Plans To Return In-Person, Consumers Plan a Tech-Filled Holiday
When it comes to consumer comfort with artificial intelligence, today’s consumer goods brands and retailers might be happy to learn that shopping tops the list.

Lisa Johnston
11/14/2021
Jane Wakely Joins PepsiCo as CMO; Ram Krishnan Named CEO, Int’l & CCO
Jane Wakely has joined PepsiCo from two decades at Mars, while Ram Krishnan has been elevated into a new role for the company.

Lisa Johnston
11/11/2021
Johnson & Johnson Splitting Into Two Companies
Johnson & Johnson intends to split into two companies, separating its Consumer Health business and creating a new publicly traded company.

Lisa Johnston
11/11/2021
Yeti’s Consumer Data Gold Mine Fuels Growth As It Plots Analytic Investments
Yeti’s omnichannel strategy is paying off as it plots its international expansion and reaps the reward of consumer data.

Lisa Johnston
11/8/2021
Biden Supply Chain Strain Initiatives Include Better Data Sharing
As the bipartisan infrastructure bill awaits Biden's signature, the White House also announced new initiatives on Tuesday to ease supply chain strain.

Lisa Johnston
11/7/2021
L'Oréal Doubles Down On Personalization
L'Oréal continues to invest in its personalization capabilities to provide more engaging and relevant consumer experiences.

Lisa Johnston
11/4/2021
Groupe Rocher Taps Google Cloud for Green IT & E-Com Transformation
Groupe Rocher has teamed with Google Cloud as part of a five-year collaboration to accelerate its digital transformation and support its sustainability strategy.

Lisa Johnston
11/4/2021
Estee Lauder’s Personalization Investments Paying Off In Conversions
In planning for a “makeup renaissance” spurred by the resumption of social and professional occasions, The Estee Lauder Companies is investing in its social commerce and digital merchandising capabilities.

Lisa Johnston
11/3/2021
P&G Will Not Patent New Packaging Designed for People With Disabilities
The Easy Open Lid will be incorporated into the product design for the most popular products in P&G’s Olay North America line.

Lisa Johnston
10/31/2021
AB InBev’s BEES Retail Partner Platform Fueling Digital Transformation
AB InBev's BEES B2B sales platform accounts for 80-90% of revenue in some markets and is unlocking business-driving insights.

Lisa Johnston