ARTICLES BY THIS AUTHOR
- 9/2/2021
Ruben Cejudo Joins Mars Petcare as Supply Chain VP
Most recently Unilever VP of supply chain, global hair care and deodorants, Cejudo will become a member of Mars Pet Nutrition North America's leadership team. - 9/1/2021
Ethelbert Williams Named Head of U.S. E-com at Johnson & Johnson Consumer
Ethelbert Williams has joined Johnson & Johnson Consumer Healthcare as head of U.S. e-commerce. - 8/30/2021
Tony Milikin Joins Keurig Dr Pepper as Chief Supply Chain Officer
Most recently chief procurement, sustainability and circular ventures officer at Anheuser-Busch InBev, Milikin will lead KDP’s end-to-end supply chain operations, including manufacturing, procurement, logistics, warehousing, quality, environment, health and safety. - 8/19/2021
Joaquin Duato Named CEO of Johnson & Johnson
Alex Gorsky will transition from his role of chairman and CEO of Johnson & Johnson to executive chairman, handing the CEO reins to Joaquin Duato. - 8/19/2021
Signs Point to a Pretty Sweet Halloween for Both Brands and Retailers
While shortages may not actually be likely, consumer fears about them nonetheless may prompt some to purchase their stashes early instead of waiting until the last minute. - 8/16/2021
How CBDistillery Is Taking On the Subscription Market
As the CBD company expanded, it was challenged by rising customer acquisition costs (CAC) and limited internal resources, so it partnered to provide a subscription offering directly to consumers. - 8/16/2021
Andy Mecs Tapped to Lead Sales, Marketing & Supply Chain at Chicken of the Sea
Andy Mecs has been named executive VP, commercial, of Chicken of the Sea International (COSI). - 8/15/2021
Kellogg’s Digs Deeper Into Consumer Data with Cheez-It DTC Launch
Kellogg Company has created a direct-to-consumer site for its Cheez-It brand, providing another avenue for the company to reap the rewards of consumer data. - 8/15/2021
Beam Suntory Debuts DTC Membership Program for Jim Beam
Beam Suntory is readying a limited direct-to-consumer membership program for its Jim Beam brand. - 8/12/2021
Adidas Selling Reebok for $2.47 Billion
Adidas is selling Reebok to Authentic Brands Group (ABG) for $2.47 billion.