Lisa Johnston
ARTICLES BY THIS AUTHOR
- 7/13/2021
PepsiCo CEO Ramon Laguarta’s 4 Consumer Behavior Trends Here to Stay
Much has been written about the extreme shifts in consumer behavior patterns, and PepsiCo is putting its money on a few select changes as the ones with some staying power. - 7/12/2021
Coty’s Latest Consumer Engagement Tech Tackles Product Testing
Coty has introduced a digital fragrance testing device that lets consumers sample its products in a touchless way while it monitors usage metrics to improve the experience. - 7/11/2021
John Tonnison Joins US Foods As EVP, Chief Information & Digital Officer
Reporting to chairman and CEO Pietro Satriano, Tonnison will oversee the food manufacturer and foodservice distributor’s technology vision and strategy, as well as all IT functions, including digital, cybersecurity, applications and infrastructure. - 7/8/2021
Levi’s Doubling Down On AI to Power Demand Forecasting & CX
Levi’s investments in artificial intelligence to improve both customer experience and demand forecasting are paying off, and the company will prioritize its fulfillment capabilities to further leverage stores and distribution centers in order to manage its digital growth. - 7/8/2021
Jorge Mesquita Named CEO of BlueTriton Brands To Lead Post-Nestle Future
Jorge Mesquita has been named CEO of BlueTriton Brands, the former U.S. and Canadian operations of Nestlé Waters. - 7/1/2021
Nestle’s Purina Taps AI & Computer Vision For Phygital Engagement
The “lift and learn” technology uses computer vision and artificial intelligence to identify which products are being handled through such techniques as object recognition, gesture recognition and vector analysis. - 7/1/2021
Mondelez Piloting Triscuit Traceability Mobile Experience
Mondelēz International is piloting a food traceability program for its Triscuit brand, enabling consumers to learn about the origins of the cracker’s wheat through a QR code on the box. - 6/30/2021
Cuisinart Leans Into Retail-Specific Digital Catalogs
In forging new and more collaborative relationships with retailers, Cuisinart has found success with specially tailored digital catalogs. - 6/28/2021
Mondelez’s RGM & DSD Fueling Virtuous Growth Cycle: Walter
For Mondelez, revenue growth management isn’t just a tool in the inflation-battling toolbox, it’s the rocket fuel for its entire operations. - 6/28/2021
Brendan Whitworth Named Anheuser-Busch CEO and President, North America
Brendan Whitworth has been named president of North American and CEO of Anheuser-Busch, effective July 1. He will succeed Michael Doukeris, who’s stepping up to global CEO of AB InBev.
