ARTICLES BY THIS AUTHOR
-  8/5/2021
Colgate-Palmolive’s Surabhi Pokhriyal On Digital Commerce Team Sports
Surabhi Pokhriyal, worldwide director, head of global digital commerce at Colgate-Palmolive and a member of the CGT/RIS Executive Council, sat down to talk about today’s digital commerce trends with CGT and RIS News senior editor Lisa Johnston. -  8/2/2021
PepsiCo Selling Tropicana, Naked, Other Juice Brands
PepsiCo is selling its Tropicana and Naked brands to private equity firm PAI Partners as part of a $3.3 billion deal. -  8/1/2021
Coca-Cola & Campbell's Join Brands Experimenting With NFTs and the Metaverse
More consumer goods companies are experimenting with NFTs (non-fungible tokens) and the metaverse, with both Coca-Cola and Campbell Soup Company among those recently dipping toes into the virtual waters. -  7/28/2021
Jon Moeller Named P&G President/CEO
Procter & Gamble announced that Jon Moeller will succeed David Taylor as president and CEO. -  7/26/2021
Coca-Cola Expanding Wabi Digital Ecosystem
The Coca-Cola Company shared details on how its Wabi digital ecosystem is improving its relationships with both retailers and its bottling partners, as well as provide valuable consumer insights. -  7/21/2021
Jones Soda Brings Labels To Life With Augmented Reality
Jones Soda is bringing a new twist to its signature labels through the use of augmented reality. -  7/19/2021
P&G Piloting Paper Fabric Care Bottle
Procter & Gamble is piloting a paper bottle for its Lenor fabric care brand, joining the contingent of consumer goods brands eschewing plastic for a new packaging innovation. -  7/15/2021
Boston Beer and Beam Suntory Team to Seize Spirits Growth
The Boston Beer Company is partnering with Beam Suntory to expand in some of today’s fast-growing alcohol beverage segments. -  7/13/2021
PepsiCo CEO Ramon Laguarta’s 4 Consumer Behavior Trends Here to Stay
Much has been written about the extreme shifts in consumer behavior patterns, and PepsiCo is putting its money on a few select changes as the ones with some staying power. -  7/12/2021
Coty’s Latest Consumer Engagement Tech Tackles Product Testing
Coty has introduced a digital fragrance testing device that lets consumers sample its products in a touchless way while it monitors usage metrics to improve the experience.