ARTICLES BY THIS AUTHOR
- 8/8/2021
Whirlpool Expanding Global DTC Presence
Whirlpool shared more insight into its global digital commerce expansion, including how it hopes to more effectively meet today’s shifting consumer behavior through direct-to-consumer sales. - 8/8/2021
Tyson Foods Increasing Tech Investments to Manage Labor, Supply Challenges
Tyson Foods will increase investments in technology and automation, including artificial intelligence, as it manages the labor and capacity issues challenging much of the consumer goods industry. - 8/5/2021
Colgate-Palmolive’s Surabhi Pokhriyal On Digital Commerce Team Sports
Surabhi Pokhriyal, worldwide director, head of global digital commerce at Colgate-Palmolive and a member of the CGT/RIS Executive Council, sat down to talk about today’s digital commerce trends with CGT and RIS News senior editor Lisa Johnston. - 8/2/2021
PepsiCo Selling Tropicana, Naked, Other Juice Brands
PepsiCo is selling its Tropicana and Naked brands to private equity firm PAI Partners as part of a $3.3 billion deal. - 8/1/2021
Coca-Cola & Campbell's Join Brands Experimenting With NFTs and the Metaverse
More consumer goods companies are experimenting with NFTs (non-fungible tokens) and the metaverse, with both Coca-Cola and Campbell Soup Company among those recently dipping toes into the virtual waters. - 7/28/2021
Jon Moeller Named P&G President/CEO
Procter & Gamble announced that Jon Moeller will succeed David Taylor as president and CEO. - 7/26/2021
Coca-Cola Expanding Wabi Digital Ecosystem
The Coca-Cola Company shared details on how its Wabi digital ecosystem is improving its relationships with both retailers and its bottling partners, as well as provide valuable consumer insights. - 7/21/2021
Jones Soda Brings Labels To Life With Augmented Reality
Jones Soda is bringing a new twist to its signature labels through the use of augmented reality. - 7/19/2021
P&G Piloting Paper Fabric Care Bottle
Procter & Gamble is piloting a paper bottle for its Lenor fabric care brand, joining the contingent of consumer goods brands eschewing plastic for a new packaging innovation. - 7/15/2021
Boston Beer and Beam Suntory Team to Seize Spirits Growth
The Boston Beer Company is partnering with Beam Suntory to expand in some of today’s fast-growing alcohol beverage segments.