Ethelbert Williams has joined Johnson & Johnson Consumer Healthcare as head of U.S. e-commerce.
Most recently director of e-commerce at The Boston Beer Company, Williams will now lead Johnson & Johnson Consumer's U.S. e-commerce group. He’s tasked with accelerating sales growth and profitability for the No. 46 publicly owned consumer goods company, and will serve on the U.S. customer development leadership team.
While at The Boston Beer Company, Williams oversaw go-to-market and sales strategy across digital channels including Walmart, Kroger, Albertsons, Target, Amazon and goPuff. He was also accountable for the development of fulfillment partnerships across Uber, Instacart and DoorDash.
Before Boston Beer, Williams spent nearly three years at Kimberly-Clark, serving as marketing director and driving go-to-market and channel expansion for the personal and facial cleansing categories. He’s also held brand leadership roles at Procter & Gamble and Unilever.
He holds a bachelor of science from Northwestern University's Medill School of Journalism, where he currently serves as an adjunct lecturer focused on digital marketing, media and innovation graduate program curriculum.
The CGT/RIS Executive Council member recently shared his thoughts on some of today’s most pressing issues in the CG and retail communities, including what may be the most exciting commerce opportunity on the horizon.