Ethelbert Williams Named Head of U.S. E-com at Johnson & Johnson Consumer

Lisa Johnston
Senior Editor
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Ethelbert Williams
Ethelbert Williams

Ethelbert Williams has joined Johnson & Johnson Consumer Healthcare as head of U.S. e-commerce.

Most recently director of e-commerce at The Boston Beer Company, Williams will now lead Johnson & Johnson Consumer's U.S. e-commerce group. He’s tasked with accelerating sales growth and profitability for the No. 46 publicly owned consumer goods company, and will serve on the U.S. customer development leadership team.

While at The Boston Beer Company, Williams oversaw go-to-market and sales strategy across digital channels including Walmart, Kroger, Albertsons, Target, Amazon and goPuff. He was also accountable for the development of fulfillment partnerships across Uber, Instacart and DoorDash.

[See also: Johnson & Johnson Names New CEO]  

Before Boston Beer, Williams spent nearly three years at Kimberly-Clark, serving as marketing director and driving go-to-market and channel expansion for the personal and facial cleansing categories. He’s also held brand leadership roles at Procter & Gamble and Unilever.

He holds a bachelor of science from Northwestern University's Medill School of Journalism, where he currently serves as an adjunct lecturer focused on digital marketing, media and innovation graduate program curriculum.

In addition to also serving as a member of the CGT/RIS Executive Council, Williams is also a 2020 CGT Visionary.

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