Peter Jueptner To Lead Estee Lauder International Business

Lisa Johnston
Senior Editor
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Peter Jueptner will succeed the retiring Cedric Prouvé. Editorial credit: DELBO ANDREA /
Peter Jueptner will succeed the retiring Cedric Prouvé. Editorial credit: DELBO ANDREA /

The Estée Lauder Companies announced new leadership for its international business, including a new group president to replace the outgoing retiring Cedric Prouvé.

Peter Jueptner, currently president, Europe, Middle East, and Africa (EMEA), will succeed Prouvé as group president, international. Based in New York, Jueptner will report to Estée Lauder Companies president and CEO Fabrizio Freda and join the executive leadership team alignment (ELTA). He is already a member of its executive leadership team (ELT).

Jueptner will oversee the No. 41 consumer goods company’s network of region presidents and affiliate general managers for more than 35 affiliates doing business in 150-plus countries and territories. As part of this, he’ll oversee its innovation pipelines and third-party relationships with key global retailers and commercial partners.

Nadine Graf, currently VP, general manager, EMEA markets, will succeed Jueptner and take the role of senior VP, general manager, EMEA. Reporting to Jueptner and based in Paris, Graf will also join the ELT.  

In addition to her oversight of the affiliate GMs, Nadine, who played a key role leading the company’s virtual selling strategy in EMEA, will oversee the regional strategy, commercial operations, and business growth for 17 affiliates across more than 25 countries.

[See also: Estee Lauder Grows Conversion Rate 10-Fold With Virtual Services]

She’ll also lead transformation initiatives, and Jueptner called out both her locally-relevant, consumer-obsessed mindset and her digital-first approach in a statement announcing the new roles.

“Peter and Nadine each possess extensive first-hand leadership experiences in our regions and affiliates and deep global expertise across all aspects of prestige beauty, making them uniquely qualified to lead our winning International and EMEA businesses, respectively,” added Freda.

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