Hanna Andersson Hires Kacey Sharrett to Drive Digital Transformation
Looking to advance its digital capabilities, children's clothing brand Hanna Andersson has hired Kacey Sharrett to lead those efforts.
As the company's new chief digital officer, Sharrett will manage Hanna Andersson's digital ecosystem and customer experience, focusing on stronger acquisition, engagement and loyalty initiatives.
Sharrett joins the company from GoPro, where she served as the company's head of direct-to-consumer, overseeing global e-commerce and performance marketing strategy. In the role, she helped drive digital growth and customer-centric experience across international markets.
She was previously VP of e-commerce and digital operations for Barnes & Noble, driving digital retail strategy and omnichannel execution. Prior to that, she worked across various leadership roles during a 15-year tenure with Toys "R" Us and Babies "R" Us, where she helped drive digital-led growth.
"Kacey brings a powerful combination of strategic vision, digital depth and operational leadership," Aimée Lapic, Hanna Andersson CEO, said in a statement. "Her experience modernizing digital capabilities, developing high-performing teams and driving performance marketing at scale will be invaluable as we continue advancing Hanna Andersson's own digital foundation and unlocking new ways for customers to experience our brand."
This builds on the company's tech advancement strategy. Last year, Hanna Andersson hired Mike Frazzini to help develop tech in e-commerce and marketing as its CTO. In the role, he's been bolstering back-end operations such as the company's data infrastructure and tech governance.
Hanna Andersson was founded in 1983 as a DTC sustainable children’s apparel brand. The company’s portfolio offers products for children aged newborn to 12 years old.
