It’s also been expanding its international presence, acquiring Assan Foods earlier this year and announcing on Friday it will acquire an 85% stake in Just Spices, a German-based direct-to-consumer startup.
This latest restructuring, which is slated to go into effect in the second fiscal quarter of 2022, will include three commercial business units:
taste, meals, and away from home, led by Pedro Navio, currently president of Latin America
fresh, beverages, and desserts, led by Steve Cornell, currently president of enhancers, specialty, and away from home
Canada and North America coffee, led by Adam Butler, currently president of kids, snacks, and beverages
All three will report to Carlos Abrams-Rivera, who will lead the new North America zone as president. He is currently president of the U.S. region and has been with the company since February 2020.
Kraft Heinz is also bringing on Robert Scott as president of research and development, North America, where he’ll lead R&D for the company’s core business, renovation and innovation agendas, and commercialization strategy.
Scott joins from Abbott Nutrition, where he served as divisional VP of global product development. He also previously served as VP of R&D, Latin America, for The Coca- Cola Company.
Bruno Keller, currently president of the Canada region, will become president of Latin America.
By streamlining the businesses, the company expects to more effectively pilot high-value products, processes, and service innovations, and increase speed to market. Miguel Patricio, Kraft Heinz CEO, called the changes an evolution to its structure and part of a broader revolution in how employees will work at the organization moving forward.
“As consumer, customer, and employee needs change, we must be in a position to anticipate, adjust, and respond with speed,” Patricio said. “Combining our U.S. and Canada businesses — two dynamic zones — gives us a distinct advantage and will produce faster, more effective results so we can continue investing in our strategic plan and driving sustainable growth.”
Most recently a leader of category management and sales operations for JUUL Labs, he’ll be responsible for Bumble Bee’s customer strategy and planning function, including business management and demand planning.