Lisa Johnston

Editorial Director

Author Profile

Lisa Johnston is the Editorial Director of CGT. She joined the brand in 2020. Her journalism background includes writing for both business and consumer audiences, specializing in technology, retail, and consumer goods. In addition to speaking at a range of industry events and sharing editorial expertise as a media panelist, she's served as a judge for such programs as the Consumer Technology Hall of Fame and the Jesse H. Neal Awards.

Text her your industry questions or ideas for coverage.
Connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

1/6/2022
Increase in Digital Twins May Give Rise to Marketplaces
Predictions for the new year abound, and digital twins are expected to tally one in the winners’ column for 2022.

Lisa Johnston
1/6/2022
Coca-Cola Teams With Constellation Brands To Launch RTD Fresca
The Coca-Cola Company has partnered with Constellation Brands to bring an alcohol version of its Fresca brand to market.

Lisa Johnston
1/3/2022
Inside e.l.f. Beauty’s Renegade Culture Courtesy of its Digital Power Couple
While e.l.f. Beauty certainly did not manufacture the viral moment that landed it as the answer to a Jeopardy Daily Double, it was the company’s cultural and digital foundation that enabled it to seize the marketing opportunity.

Lisa Johnston
1/3/2022
L.L. Bean CIO: Headless Commerce Keeps Us Nimble
L.L. Bean is taking the next step in its digital transformation with a deeper investment in headless commerce, expecting the continued de-coupling of its commerce architecture to help meet today’s lofty consumer expectations.

Lisa Johnston
12/27/2021
Beyond Meat Pursues Global Expansion With Key Hires & First R&D Center Outside U.S.
In addition to making a significant move in its international expansion strategy with the lease of its first R&D center outside the U.S., the plant-based food company made several key leadership hires.

Lisa Johnston
12/20/2021
Nike Accelerates Digital Supply Chain Investments for More Advanced Analytics
As Nike keeps its sights set on the “marketplace of the future,” the company has accelerated its digital distribution and supply chain investments.

Lisa Johnston
12/15/2021
Campbell’s Marrying AI Engine with Incubator to Accelerate Innovation Pipeline
As Campbell Soup Company plots its tech investment roadmap, the company is seeing success in marrying its AI-infused insights engine with its internal incubator to bring products to market much more quickly.

Lisa Johnston
12/13/2021
Nike’s Next Metaverse Move Is RTFKT Pickup
Founded by Benoit Pagotto, Chris Le and Steven Vasilev, RTFKT (pronounced “artifact”) leverages blockchain and augmented reality to create digital sneakers and other artifacts for the metaverse.

Lisa Johnston
12/9/2021
Kraft Heinz Combines U.S./Canada Businesses
The Kraft Heinz Company is combining its U.S. and Canada businesses, marking the next step in the company’s turnaround strategy.

Lisa Johnston
12/8/2021
P&G Co-develops Skincare Brand With Retailer for First Time
P&G is growing its beauty and haircare reach, co-launching a new skincare brand with international health and beauty retail giant A.S. Watson Group and signing an agreement to acquire Ouai.

Lisa Johnston