Lisa Johnston
ARTICLES BY THIS AUTHOR
- 1/20/2022
#Oreotok: Social Fueling New Consumer Habits in Mondelez Research
Social media is increasingly becoming a discovery channel for consumers when it comes to their snacking habits, according to new research from Mondelez International. - 1/17/2022
NRF 2022: Consumers Will Define Convenience, Not Retailers
In fireside chats at NRF 2022 this week, both Walmart U.S. president/CEO John Furner and Best Buy CEO Corie Barry reinforced the importance of providing convenient consumer experiences, as well as constantly adapting to their ever-shifting needs and expectations. - 1/17/2022
NRF 2022: Direct-to-Avatar Strategy Imperative for Brands Prepping Metaverse Entry
As brands work to refine their direct-to-consumer strategies, they’d be wise to add a new layer: direct-to-avatar. - 1/12/2022
Dafne Hefner Named First Chief Strategy & Transformation Officer at Kraft Heinz
Dafne Hefner is joining The Kraft Heinz Company as chief strategy and transformation officer of the North America region, a new role. - 1/10/2022
P&G: BeautySPHERE Is Just the Beginning
The BeautySPHERE virtual and gamified experience is just the start of P&G Beauty’s metaverse presence, the company tells CGT. - 1/6/2022
Increase in Digital Twins May Give Rise to Marketplaces
Predictions for the new year abound, and digital twins are expected to tally one in the winners’ column for 2022. - 1/6/2022
Coca-Cola Teams With Constellation Brands To Launch RTD Fresca
The Coca-Cola Company has partnered with Constellation Brands to bring an alcohol version of its Fresca brand to market. - 1/3/2022
Inside e.l.f. Beauty’s Renegade Culture Courtesy of its Digital Power Couple
While e.l.f. Beauty certainly did not manufacture the viral moment that landed it as the answer to a Jeopardy Daily Double, it was the company’s cultural and digital foundation that enabled it to seize the marketing opportunity. - 1/3/2022
L.L. Bean CIO: Headless Commerce Keeps Us Nimble
L.L. Bean is taking the next step in its digital transformation with a deeper investment in headless commerce, expecting the continued de-coupling of its commerce architecture to help meet today’s lofty consumer expectations. - 12/27/2021
Beyond Meat Pursues Global Expansion With Key Hires & First R&D Center Outside U.S.
In addition to making a significant move in its international expansion strategy with the lease of its first R&D center outside the U.S., the plant-based food company made several key leadership hires.
