#Oreotok: Social Fueling New Consumer Habits in Mondelez Research
With this knowledge in hand, it makes sense that 80% of global respondents said they expect to buy them whenever they want, while 74% said using any channel they want. This was even higher in Asia and Latin America, according to Mondelez, which includes such brands as Oreo, belVita and Toblerone in its portfolio.
The importance of company and brand transparency continues to increase, with sustainability top of mind. Mondelez last year piloted a traceability program via a QR code and mobile app for its Triscuit brand, and 85% of respondents said they either buy or would like to buy snacks from companies that working to offset their environmental impact.
Furthermore, 78% cited low waste packaging as the No. 1 environmental impact on their food choices.
Mondelez International CEO Dirk Van de Put said the report will help inform the company’s strategy to anticipate and address consumers’ evolving tastes and preferences.
“Consumers are becoming more discerning with their snacking choices as the trend toward conscious consumption grows, and we continue to find that balanced diets now often include a little indulgence for the majority,” he noted.