Lisa Johnston
ARTICLES BY THIS AUTHOR
- 1/17/2022
NRF 2022: Consumers Will Define Convenience, Not Retailers
In fireside chats at NRF 2022 this week, both Walmart U.S. president/CEO John Furner and Best Buy CEO Corie Barry reinforced the importance of providing convenient consumer experiences, as well as constantly adapting to their ever-shifting needs and expectations. - 1/17/2022
NRF 2022: Direct-to-Avatar Strategy Imperative for Brands Prepping Metaverse Entry
As brands work to refine their direct-to-consumer strategies, they’d be wise to add a new layer: direct-to-avatar. - 1/12/2022
Dafne Hefner Named First Chief Strategy & Transformation Officer at Kraft Heinz
Dafne Hefner is joining The Kraft Heinz Company as chief strategy and transformation officer of the North America region, a new role. - 1/10/2022
P&G: BeautySPHERE Is Just the Beginning
The BeautySPHERE virtual and gamified experience is just the start of P&G Beauty’s metaverse presence, the company tells CGT. - 1/6/2022
Increase in Digital Twins May Give Rise to Marketplaces
Predictions for the new year abound, and digital twins are expected to tally one in the winners’ column for 2022. - 1/6/2022
Coca-Cola Teams With Constellation Brands To Launch RTD Fresca
The Coca-Cola Company has partnered with Constellation Brands to bring an alcohol version of its Fresca brand to market. - 1/3/2022
Inside e.l.f. Beauty’s Renegade Culture Courtesy of its Digital Power Couple
While e.l.f. Beauty certainly did not manufacture the viral moment that landed it as the answer to a Jeopardy Daily Double, it was the company’s cultural and digital foundation that enabled it to seize the marketing opportunity. - 1/3/2022
L.L. Bean CIO: Headless Commerce Keeps Us Nimble
L.L. Bean is taking the next step in its digital transformation with a deeper investment in headless commerce, expecting the continued de-coupling of its commerce architecture to help meet today’s lofty consumer expectations. - 12/27/2021
Beyond Meat Pursues Global Expansion With Key Hires & First R&D Center Outside U.S.
In addition to making a significant move in its international expansion strategy with the lease of its first R&D center outside the U.S., the plant-based food company made several key leadership hires. - 12/20/2021
Nike Accelerates Digital Supply Chain Investments for More Advanced Analytics
As Nike keeps its sights set on the “marketplace of the future,” the company has accelerated its digital distribution and supply chain investments.
