Lisa Johnston

Editorial Director

Author Profile

Lisa Johnston is the Editorial Director of CGT. She joined the brand in 2020. Her journalism background includes writing for both business and consumer audiences, specializing in technology, retail, and consumer goods. In addition to speaking at a range of industry events and sharing editorial expertise as a media panelist, she's served as a judge for such programs as the Consumer Technology Hall of Fame and the Jesse H. Neal Awards.

Text her your industry questions or ideas for coverage.
Connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

3/10/2022
Edgewell Rebrands Schick & Digs Into Social Listening
Edgewell Personal Care is rebranding Schick and tapping into Reddit and TikTok for new social listening initiatives.

Lisa Johnston
3/6/2022
How General Mills Is Extending its Data & Analytics Prowess
General Mills continues to reshape its organizational structure and invest in its data capabilities to expand in the North American market, including forming a new team to bridge the gap between core innovation and acquisitions

Lisa Johnston
3/3/2022
Coca-Cola Dialing Up Innovation Pipeline With ‘Intelligent Experimentation’
Coca-Cola continues to leverage the benefits of its revamped organizational structure as the company ramps up its innovation plans and taps into its digital investments to adjust to shifting consumer needs.

Lisa Johnston
3/3/2022
Defining the Modern Enterprise: Up Close with Softtek’s David Jiménez
For David Jiménez, managing director, CPG, at Softtek, talent management is a subject he’s quite passionate about. We caught up with the CGT/RIS Executive Council member to learn his thoughts on how brands are shifting their strategies and investments to remain competitive in this new landscape, as well as where more work needs to be done.

Lisa Johnston
2/28/2022
Molson Coors Killing Off Plastic Rings
Molson Coors Beverage Company will invest $85 million to eliminate plastic rings from its Coors Light brand, using cardboard-wrap carriers instead.

Lisa Johnston
2/27/2022
Mondelēz Leans Into Connected TV Personalization
Mondelez is investing in its advertising personalization capabilities across channels.

Lisa Johnston
2/27/2022
Surabhi Pokhriyal Named Chief Digital Growth Officer at Church & Dwight
Pokhriyal will lead the consumer goods company’s digital transformation and e-commerce initiatives across cross-functional teams.

Lisa Johnston
2/24/2022
AB InBev’s BEES Mobile Ordering Marketplace Explodes
The B2B retail sales platform continues to be a boon to AB InBev, and more expansion is planned.

Lisa Johnston
2/21/2022
How Reckitt Is Building its E-comm Muscle
Reckitt is beefing up both its internal and external digital competencies as it prepares for the next shifts in consumer behavior.

Lisa Johnston
2/21/2022
Rodrigo Lance To Lead Kellogg’s Supply Chain
Lance, currently VP of Kellogg’s North America supply chain, has been with the company for 25 years.

Lisa Johnston