ARTICLES BY THIS AUTHOR
- 3/6/2022
How General Mills Is Extending its Data & Analytics Prowess
General Mills continues to reshape its organizational structure and invest in its data capabilities to expand in the North American market, including forming a new team to bridge the gap between core innovation and acquisitions - 3/3/2022
Defining the Modern Enterprise: Up Close with Softtek’s David Jiménez
For David Jiménez, managing director, CPG, at Softtek, talent management is a subject he’s quite passionate about. We caught up with the CGT/RIS Executive Council member to learn his thoughts on how brands are shifting their strategies and investments to remain competitive in this new landscape, as well as where more work needs to be done. - 3/3/2022
Coca-Cola Dialing Up Innovation Pipeline With ‘Intelligent Experimentation’
Coca-Cola continues to leverage the benefits of its revamped organizational structure as the company ramps up its innovation plans and taps into its digital investments to adjust to shifting consumer needs. - 2/28/2022
Molson Coors Killing Off Plastic Rings
Molson Coors Beverage Company will invest $85 million to eliminate plastic rings from its Coors Light brand, using cardboard-wrap carriers instead. - 2/27/2022
Mondelēz Leans Into Connected TV Personalization
Mondelez is investing in its advertising personalization capabilities across channels. - 2/27/2022
Surabhi Pokhriyal Named Chief Digital Growth Officer at Church & Dwight
Pokhriyal will lead the consumer goods company’s digital transformation and e-commerce initiatives across cross-functional teams. - 2/24/2022
AB InBev’s BEES Mobile Ordering Marketplace Explodes
The B2B retail sales platform continues to be a boon to AB InBev, and more expansion is planned. - 2/21/2022
How Reckitt Is Building its E-comm Muscle
Reckitt is beefing up both its internal and external digital competencies as it prepares for the next shifts in consumer behavior. - 2/21/2022
Rodrigo Lance To Lead Kellogg’s Supply Chain
Lance, currently VP of Kellogg’s North America supply chain, has been with the company for 25 years. - 2/17/2022
Engaging in the Moment: Up Close with Treasure Data’s Danica Konetski
We caught up with the exec to get her thoughts on how companies can prepare for the future of direct-to-consumer, what’s effecting real change in personalization, and the e-commerce metrics worth prioritizing.