Lisa Johnston

VP of Content

Author Profile

Lisa Johnston is VP of Content for CGT. She joined the brand in 2020. Her journalism background includes writing for both business and consumer audiences, specializing in technology, retail, and consumer goods. In addition to speaking at a range of industry events and sharing editorial expertise as a media panelist, she's served as a judge for such programs as the Consumer Technology Hall of Fame and the Jesse H. Neal Awards.

Text her your industry questions or ideas for coverage.
Connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

4/19/2022
Busy BEES: Inside AB InBev’s Data-Sharing Transformation
As Anheuser-Busch InBev plots its future, expect its sprawling BEES e-commerce business to play an increasingly central role — ultimately becoming the primary method in which the company sells.

Lisa Johnston
4/17/2022
Unilever’s Newest Way to Boost On-Shelf Availability
Unilever shared insight into how it’s leveraging machine learning and advanced analytics as part of its SKU rationalization process.

Lisa Johnston
4/7/2022
Levi’s Chief AI Officer Talks Raising the Bar (in Everything) with Machine Learning
CGT talked with Katia Walsh about some of the most significant ways Levi's is leveraging AI and machine learning, including in consumer engagement, product development, and pricing.

Lisa Johnston
4/7/2022
Discovery Channel: How Paul&Shark’s AI-Fueled Search Boosts SEO & Conversions
Learn how the brand saw huge SEO boosts while improving its visual merchandising and alleviating maintenance requirements for its e-commerce team.

Lisa Johnston
4/4/2022
Coca-Cola Goes DTC (Including Fortnite) for Pixel-Flavored Zero Sugar Byte
Coca-Cola is marrying nostalgia with gaming for its next product innovation — with a little augmented reality thrown in for good measure.

Lisa Johnston
4/4/2022
Ozan Dokmecioglu Taking CEO Role at Keurig Dr Pepper
Keurig Dr Pepper named Ozan Dokmecioglu as its new CEO, succeeding Bob Gamgort.

Lisa Johnston
3/31/2022
Diageo Digs Into Growing Premiumization Trend With 21Seeds Acquisition
Diageo has made a couple of brand deals — offloading its Windsor whisky business and picking up flavored tequila company 21Seeds — as part of its strategy to invest in the growing premiumization trend.

Lisa Johnston
3/30/2022
PepsiCo Adds Renewable Energy Access to Pep+
PepsiCo has extended its Pep+ initiative to help its business and supply chain partners increase access to renewable electricity.

Lisa Johnston
3/29/2022
Dick’s Sporting Goods' New Way to Share Data and Manage Demand

Lisa Johnston
3/29/2022
How Unilever’s Blockchain Pilot Will Scale Palm Oil Traceability
Unilever has kicked off a new blockchain pilot to further increase traceability and transparency in its global palm oil supply chain, particularly in that crucial first mile.

Lisa Johnston