Lisa Johnston
ARTICLES BY THIS AUTHOR
- 3/21/2022
Nike Apps Rocket Fuel for Growth As it Doubles Down On Digital Experimentation
Nike’s digital future is a mobile-powered membership escapade, fueled by strategic partnerships and exclusive experiences. - 3/20/2022
Keurig Dr Pepper To Pilot Compostable Paper Bottle
The ultimate goal is for the bottle, label, cap, and closure to be compostable or able to be recycled with other paper products in the majority of U.S. communities, - 3/16/2022
Peter McGuinness Named Impossible Foods CEO
Impossible Foods founder Pat Brown is stepping down as CEO, with former Chobani president and COO Peter McGuiness taking his place. - 3/13/2022
Adidas Leans Into Memberships and Beefs Up Digital Hires
Adidas is doubling down on DTC as it rebrands its membership program to capture and convert its most profitable consumers. - 3/10/2022
Edgewell Rebrands Schick & Digs Into Social Listening
Edgewell Personal Care is rebranding Schick and tapping into Reddit and TikTok for new social listening initiatives. - 3/6/2022
How General Mills Is Extending its Data & Analytics Prowess
General Mills continues to reshape its organizational structure and invest in its data capabilities to expand in the North American market, including forming a new team to bridge the gap between core innovation and acquisitions - 3/3/2022
Defining the Modern Enterprise: Up Close with Softtek’s David Jiménez
For David Jiménez, managing director, CPG, at Softtek, talent management is a subject he’s quite passionate about. We caught up with the CGT/RIS Executive Council member to learn his thoughts on how brands are shifting their strategies and investments to remain competitive in this new landscape, as well as where more work needs to be done. - 3/3/2022
Coca-Cola Dialing Up Innovation Pipeline With ‘Intelligent Experimentation’
Coca-Cola continues to leverage the benefits of its revamped organizational structure as the company ramps up its innovation plans and taps into its digital investments to adjust to shifting consumer needs. - 2/28/2022
Molson Coors Killing Off Plastic Rings
Molson Coors Beverage Company will invest $85 million to eliminate plastic rings from its Coors Light brand, using cardboard-wrap carriers instead. - 2/27/2022
Surabhi Pokhriyal Named Chief Digital Growth Officer at Church & Dwight
Pokhriyal will lead the consumer goods company’s digital transformation and e-commerce initiatives across cross-functional teams.
