Lisa Johnston
ARTICLES BY THIS AUTHOR
- 4/4/2022
Coca-Cola Goes DTC (Including Fortnite) for Pixel-Flavored Zero Sugar Byte
Coca-Cola is marrying nostalgia with gaming for its next product innovation — with a little augmented reality thrown in for good measure. - 4/4/2022
Ozan Dokmecioglu Taking CEO Role at Keurig Dr Pepper
Keurig Dr Pepper named Ozan Dokmecioglu as its new CEO, succeeding Bob Gamgort. - 3/31/2022
Diageo Digs Into Growing Premiumization Trend With 21Seeds Acquisition
Diageo has made a couple of brand deals — offloading its Windsor whisky business and picking up flavored tequila company 21Seeds — as part of its strategy to invest in the growing premiumization trend. - 3/30/2022
PepsiCo Adds Renewable Energy Access to Pep+
PepsiCo has extended its Pep+ initiative to help its business and supply chain partners increase access to renewable electricity. - 3/29/2022
How Unilever’s Blockchain Pilot Will Scale Palm Oil Traceability
Unilever has kicked off a new blockchain pilot to further increase traceability and transparency in its global palm oil supply chain, particularly in that crucial first mile. - 3/27/2022
Sam’s Club Scan & Go Luring More Digitally Savvy Millennial Members
Sam’s Club is doubling down on efforts to digitally engage with its members, and it sees Scan & Go technology as a key component of that strategy. - 3/24/2022
L’Oreal’s Yves Saint Laurent Marries AI with EEG for Fragrance Perfection
L'Oréal is leveraging neurotechnology and artificial intelligence in fragrance selling to help consumers identify their personalized perfect scent. - 3/23/2022
DTC Prose Taps Climate Tech For Location-Specific Personalization
Digital native beauty brand Prose is leaning into climate technology to provide more intensive personalization for consumers. - 3/21/2022
Nike Apps Rocket Fuel for Growth As it Doubles Down On Digital Experimentation
Nike’s digital future is a mobile-powered membership escapade, fueled by strategic partnerships and exclusive experiences.
