Lisa Johnston

Editorial Director

Author Profile

Lisa Johnston is the Editorial Director of CGT. She joined the brand in 2020. Her journalism background includes writing for both business and consumer audiences, specializing in technology, retail, and consumer goods. In addition to speaking at a range of industry events and sharing editorial expertise as a media panelist, she's served as a judge for such programs as the Consumer Technology Hall of Fame and the Jesse H. Neal Awards.

Text her your industry questions or ideas for coverage.
Connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

4/20/2022
AB InBev Restructures; Names Ricardo Tadeu 1st Chief Growth Officer
Anheuser-Busch InBev announced a newly aligned commercial leadership structure that includes the appointment of its first chief growth officer.

Lisa Johnston
4/20/2022
Your Call is (Actually) Important to Us: How Traeger’s CX Team Became its Most Data-Driven
Whether its languishing for hours before speaking with an agent or navigating a confusing labyrinth of options, one need not be in the industry to understand the detriment of a poor customer service experience.

Lisa Johnston
4/19/2022
Busy BEES: Inside AB InBev’s Data-Sharing Transformation
As Anheuser-Busch InBev plots its future, expect its sprawling BEES e-commerce business to play an increasingly central role — ultimately becoming the primary method in which the company sells.

Lisa Johnston
4/17/2022
Unilever’s Newest Way to Boost On-Shelf Availability
Unilever shared insight into how it’s leveraging machine learning and advanced analytics as part of its SKU rationalization process.

Lisa Johnston
4/7/2022
Discovery Channel: How Paul&Shark’s AI-Fueled Search Boosts SEO & Conversions
Learn how the brand saw huge SEO boosts while improving its visual merchandising and alleviating maintenance requirements for its e-commerce team.

Lisa Johnston
4/7/2022
Levi’s Chief AI Officer Talks Raising the Bar (in Everything) with Machine Learning
CGT talked with Katia Walsh about some of the most significant ways Levi's is leveraging AI and machine learning, including in consumer engagement, product development, and pricing.

Lisa Johnston
4/4/2022
Coca-Cola Goes DTC (Including Fortnite) for Pixel-Flavored Zero Sugar Byte
Coca-Cola is marrying nostalgia with gaming for its next product innovation — with a little augmented reality thrown in for good measure.

Lisa Johnston
4/4/2022
Ozan Dokmecioglu Taking CEO Role at Keurig Dr Pepper
Keurig Dr Pepper named Ozan Dokmecioglu as its new CEO, succeeding Bob Gamgort.

Lisa Johnston
3/31/2022
Diageo Digs Into Growing Premiumization Trend With 21Seeds Acquisition
Diageo has made a couple of brand deals — offloading its Windsor whisky business and picking up flavored tequila company 21Seeds — as part of its strategy to invest in the growing premiumization trend.

Lisa Johnston
3/30/2022
PepsiCo Adds Renewable Energy Access to Pep+
PepsiCo has extended its Pep+ initiative to help its business and supply chain partners increase access to renewable electricity.

Lisa Johnston