Kraft Heinz’s Latest Tech Investments Tackle Control Tower and Digital Twins
"Our collaboration with Microsoft is a critical piece of our transformation strategy,” said Carlos Abrams-Rivera, executive VP and president, North America, Kraft Heinz, “providing us with the machine learning and advanced analytics to drive innovation and efficiencies across the supply chain so we can get products into the market faster, better serve our customers and, ultimately, deliver on the sustained and growing consumer demand our iconic brands continue to experience.”
[See how other companies are embracing the data revolution]
Judson Althoff, executive VP and chief commercial officer of Microsoft, added that the collaboration will enable them to “co-innovate and create hybrid experiences that will ultimately put goods in the hands of retailers and consumers when they need and want them.”
First announced in 2020, Kraft Heinz’s transformation plans have included combining its U.S. and Canada businesses into one zone and naming Dafner Hefner its first chief strategy and transformation officer. Abrams-Rivera also noted during the company’s last earnings announcement in February that they’ve flattened the organization in order to scale the new solutions.
Also in February: The company released its plans to develop a new consumer data platform known as the Kraft-O-Matic. There, Kraft Heinz will leverage AI and machine learning to funnel real-time data insights to inform new products and flavors.