Liz Dominguez
ARTICLES BY THIS AUTHOR
- 5/16/2022
Doritos and Cheez-It Hype Up Product Launches With Digital Experiences
Brands are increasingly trending toward collaborations and techy experiences in order to elevate new product launches. The latest to do so? Doritos and Cheez-It. - 5/12/2022
Forget Ice Cream Trucks and Say Hello to Robomarts, Unilever’s Newest Pilot
Unilever is partnering on a pilot program that will allow consumers to have ice cream delivered via a fleet of Robomarts — branded vans stocked with products from companies such as Ben & Jerry’s, Breyers, Good Humor, Magnum ice cream, and Talenti. - 5/9/2022
Carhartt Names Chad Cornstubble SVP of D2C
As part of the senior leadership team, Cornstubble will be responsible for guiding the organization and its D2C team to engage new and existing consumers online and in retail stores. - 5/5/2022
Adidas Steps Up Presence With Foot Locker as Nike Partnership Fades
The two companies announced an “enhanced” partnership focused on product innovation, elevated experiences, and deeper consumer connectivity. - 5/3/2022
Conagra Brands Names Lucy Brady President of Grocery and Snacks
Brady will be responsible for leading the company’s modernization efforts and growing the brand’s grocery and snack portfolio, which includes brands such as Slim Jim, Duncan Hines, and Angie's, and BOOMCHICKAPO. - 5/2/2022
CPGs Seize On Rocketing TikTok Trends
CGs like Smashbox are flocking to the channel to build out their brand voice and expand their reach. - 4/26/2022
Degree Hosts World’s First Metaverse Marathon in Support of DE&I Initiatives
Degree Deodorant is the latest brand to jump into the metaverse trend, launching the first-ever marathon being held in Decentraland. - 4/25/2022
Mondelēz International to Acquire Grupo Bimbo's Mexico Confectionery Business, Ricolino
An agreement with Grupo Bimbo specifies that the purchase amounts to $1.3 billion, bringing nearly 6,000 associates, four manufacturing facilities, and several distribution channels under the Mondelēz umbrella. - 4/24/2022
Analytics Unite 2022: Procter & Gamble's David Dittman Joins Loyalty Talk
Learn what it takes to create an impactful loyalty strategy that not only strengthens existing consumer relationships, but incentivizes others to join and reap the rewards. - 4/21/2022
Buy With Prime: Free, Expedited Delivery Expands Beyond Amazon.com
Amazon has unveiled Buy With Prime, a new benefit that will allow Prime members to receive free, expedited delivery of products from online brands and beyond Amazon.com.
