Liz Dominguez
ARTICLES BY THIS AUTHOR
- 7/1/2024
Suntory Global Spirits Promotes Carol Robert to Managing Director of U.S. RTD
Premium alcoholic beverage manufacturer Suntory Global Spirit is continuing its pursuit of becoming the leading RTD company by reaching $3 billion in RTD sales by 2030, naming Carol Robert managing director of its U.S. ready-to-drink business. - 7/1/2024
CPGs Pull Pricing and Promotion Levers Amid Private Label Expansion
Companies like Kraft Heinz, General Mills, Nestle, and Helen of Troy are just a few examples of consumer goods manufacturers that have implemented targeted consumer strategies to help flip the value narrative and restore brand loyalty. - 6/30/2024
E.l.f. First Beauty Brand to Test Out Walmart’s Social Commerce Capability on Roblox
Beauty brand e.l.f. is bringing a limited-edition, physical product to the virtual world for purchase. - 6/26/2024
Colgate-Palmolive’s Vivek Rastogi Digging Into Retail Media's Complicated Reality at Sales & Marketing Summit
Vivek Rastogi, senior director of global digital commerce at Colgate-Palmolive, is joining the expert roster of speakers from leading manufacturers at this year’s Consumer Goods Sales & Marketing Summit. - 6/26/2024
Sargento Promotes Michael Pellegrino to COO
Cheese producer Sargento has announced leadership shifts in response to two executive retirements. Get the details. - 6/24/2024
Conagra Is Elevating Its Operations With AI and Intelligent Automation
Conagra is tacking on more AI-powered capabilities across its business to enhance its IT, supply chain, research and development, demand science, brand, and design operations. - 6/24/2024
Vera Bradley Locks in AI-Powered Responsible Sourcing Technology
Bag and luggage brand Vera Bradley is implementing artificial intelligence-powered technology within its supply chain to increase transparency around sourcing. - 6/24/2024
Nestlé’s Nutrition e-Comm Push Is Next Phase of GLP-1 Consumer Capture
Nestlé has made it clear it’s looking to cater to consumers undergoing GLP-1 treatment, first with a specialty food line targeting these shoppers, and now with a dedicated web platform — www.glp-1nutrition.com — that will function as a resource center for individuals on a weight management journey. - 6/23/2024
Brands Like True Classic and Caden Lane Join Target’s Expanded Digital Marketplace
Consumer goods brands such as True Classic and Caden Lane have joined Target’s invite-only, third-party marketplace, Target Plus, as the retailer expands its assortment and capabilities. - 6/20/2024
Clorox an Early Partner in Instacart’s YouTube Retail Media Capability
The Clorox Company is testing the waters of a new retail media capability that taps into first-party data to reach high-intent consumers on YouTube and offers closed-loop measurement.
