Liz Dominguez
ARTICLES BY THIS AUTHOR
- 11/27/2022
Hivery Taps Ian Goodwin to Lead as Chief Product Officer
In the role, Goodwin will lead the company’s product innovation acceleration and expand global delivery. - 11/21/2022
PepsiCo and Frito-Lay Celebrate the Holidays With Immersive AR Experience
Consumers will be able to get up close and personal with Frito-Lays limited-time snacks and branded merch through a new digital Holiday Village. - 11/17/2022
Church & Dwight Speeds Up Innovation With Deep Market Insights
Church & Dwight will be able to identify target markets — pockets of growth where it can optimize efforts — to better target consumers and build stronger loyalty. - 11/14/2022
Kraft Heinz Bets (Even) Bigger On Supply Chain Visibility
A part of Microsoft’s new Supply Chain Platform, the center enables custom workflows, data reporting, and applications that connect to existing supply chain systems. - 11/3/2022
Maison Hennessy’s Exclusive NFT Membership Is a Unique Twist on Web3
Café 11 is a Web3 initiative that taps into the NFT community. Learn how the brand is leveraging this new membership program. - 11/1/2022
Tapping Into Tech: An Inside Look With Google Cloud’s Carrie Tharp
Google Cloud's Carrie Tharp recently shared her thoughts on some of today’s standout topics, including digitizing the store experience and the various emerging technologies brands can tap into to better engage with consumers. - 10/30/2022
CGSM at a Glance: Digging Into Everywhere Commerce
The highly engaging Consumer Goods Sales & Marketing Summit event, held in-person from October 26-28, brought consumer goods executives back together again to tackle the theme of Everywhere Commerce. Below are a few exclusive shots from the event. - 10/24/2022
Diving Into Shopping Data: Mars Rewards Loyalty With New Program
The relationship will provide Mars with insights and measurement capabilities. Learn more. - 10/20/2022
Expansion is Brewing: Nestlé to Acquire Seattle’s Best Coffee From Starbucks
The deal will bring the line of whole bean, roast, and ground packaged coffee, as well as K-Cup pods under the Nestlé umbrella, expanding its North America coffee portfolio. - 10/17/2022
Mischief in the Metaverse: Cheetos Ventures Into VR, But Are Visitors Engaging?
The PepsiCo and Frito-Lay North America brand is giving customers the chance to immerse themselves in a digital neighborhood where they have the chance to bring a flavor back to the real world.
