Liz Dominguez
ARTICLES BY THIS AUTHOR
- 4/20/2022
FIRST LOOK: Rao’s Homemade Pop-Up Shop Brings Food Tasting Experience to NYC
The brand is allowing consumers to sample a variety of its offerings in a limited-time experience that also includes wine pairings and freshly grown produce and Italian herbs. - 4/18/2022
Newell Brands Launches Content Incubator Kitchen
The Creative Kitchen will function as a space that can showcase category trends and engage consumers in both a virtual and in-person environment. It will allow creators to produce and share videos, tutorials, and more. - 4/18/2022
Hasbro: Azzi and Austin's New Leadership Roles, D&D Beyond Acquired from Fandom
Hasbro has made two leadership changes this week, first naming Shane Azzi as its new chief global supply chain officer. Additionally, Matt Austin is moving into the chief commercial officer role. The company also acquired D&D Beyond. - 4/14/2022
Building a MarTech Strategy that Bridges the Consumer Proximity Gap
The MarTech stack is complex and underutilized. In this webinar’s transcript, learn how simplifying your technology and marketing efforts can help you bridge the consumer proximity gap and drive higher acquisition rates. - 4/13/2022
Coca-Cola, Kraft-Heinz, Unilever: CPG Companies Embracing the Data Revolution
From the supply chain to in-store experiences, businesses need to embrace data, and the tech infrastructure that keeps it flowing in order to increase market visibility, strengthen product innovation, and bolster the consumer experience. - 4/13/2022
Goodbye Plastic? MGA Entertainment Boosts Sustainability Efforts With L.O.L. Toys
Sustainability is taking on a playful spin as popular toy brand L.O.L. swaps out plastic for paper. - 4/12/2022
3 Ex-Amazon Employees Join Imperfect Foods' Leadership Restructure
Three ex-Amazon leaders will take the helm as chief operating officer, chief merchandising officer, and chief financial officer. - 4/11/2022
Conagra Brands’ Evol Minimizes Eco Footprint With Carbon-Neutral Frozen Meals
In the latest push toward climate-friendly packaging and manufacturing, Conagra Brands’ Evol has launched carbon-neutral single-serve frozen meals. - 4/10/2022
Unilever and Ahold Partner on Consumer Behavior With Visual Learning End Caps
Using “lift-and-learn” technology, consumers can obtain information about Unilever products by touching or lifting them off the end cap — without having to scan a QR code, touch a screen, or download an app. - 4/4/2022
Spiceology Departs Third-Party Cookies to Get a Larger Slice of the Pie
Spiceology’s main goal was to find a solution that would get in front of its target audience, without having to rely on third-party cookies. Here's what they did.
