Liz Dominguez
ARTICLES BY THIS AUTHOR
- 6/27/2022
P&G’s David Dittman on Implementing a Data-Focused Strategy for Creating Brand-Obsessed Consumers
David Dittman, VP of data analytics and chief analytics officer at P&G, joined the loyalty conversation at this year’s Analytics Unite event in Chicago. Learn more. - 6/16/2022
Chobani Races Into Metaverse Experiment With Roblox Event
Chobani is inviting participants to race through a virtual galaxy that includes Chobani Oatmilk spaceships making deliveries to planets. Winners get leaderboard rankings and rewards such as custom merchandise. Get more details. - 6/13/2022
Mars Names Ikdeep Singh Global President of Pet Nutrition
In the new role, Singh will be responsible for growing the pet portfolio across 50 global markets, which accounts for about 400 million pets served. Get more details. - 6/8/2022
P&G Levels Up Manufacturing With Machine Learning and AI
The Procter & Gamble Company is overhauling its manufacturing, looking to reduce costs, improve productivity, and increase consumer satisfaction. Get the details. - 6/6/2022
The Honest Company Taps Steve Winchell for New EVP of Operations and R&D Role
Winchell will be overseeing both the R&D and operations teams, reporting directly to the company’s CEO, Nick Blahos. Get more details. - 5/30/2022
Unilever Acquires Majority Stake in Hair Growth Brand Nutrafol
The brand will operate as part of Unilever’s health and wellbeing unit, which includes brands like OLLY, Liquid I.V. and Onnit. 2. Get the details. - 5/16/2022
Crate & Barrel Names Sebastian Brauer Metaverse VP, Announces More Promotions
Crate & Barrel has announced significant changes across its executive leadership team. - 5/16/2022
Doritos and Cheez-It Hype Up Product Launches With Digital Experiences
Brands are increasingly trending toward collaborations and techy experiences in order to elevate new product launches. The latest to do so? Doritos and Cheez-It. - 5/12/2022
Forget Ice Cream Trucks and Say Hello to Robomarts, Unilever’s Newest Pilot
Unilever is partnering on a pilot program that will allow consumers to have ice cream delivered via a fleet of Robomarts — branded vans stocked with products from companies such as Ben & Jerry’s, Breyers, Good Humor, Magnum ice cream, and Talenti. - 5/9/2022
Carhartt Names Chad Cornstubble SVP of D2C
As part of the senior leadership team, Cornstubble will be responsible for guiding the organization and its D2C team to engage new and existing consumers online and in retail stores.
