ARTICLES BY THIS AUTHOR
- 3/23/2023
Club Kokomo Expands Online Presence With E-commerce Investment
Club Kokomo Spirits, a premium cocktail brand, is now available to consumers for online purchase in 34 states thanks to an e-commerce investment. - 3/20/2023
Personalization Through Consumer Analytics: Nestle’s Data-Driven Digital Investments See Success
According to the company’s recently published annual review, Nestlé continues on its track to create value through consumer analytics. Learn more. - 3/20/2023
Giant Eagle’s Jo O’Hazo Named Analytics Unite Retail Co-Chair
As co-chair, O’Hazo will lay down a foundation for the importance of analytics within the retail and consumer goods industry. Learn more. - 3/16/2023
Kellogg’s Rob Birse to Take Analytics Unite Audience Through Cross-Domain Data Presentation
Join us on May 5 in Chicago to hear from Birse, who brings an extensive background in data and technology and gives us a glimpse into the analytics powerhouse that has been transforming Kellogg’s efforts. - 3/13/2023
Generative AI and ChatGPT: How the Tech Could Overhaul the Consumer Goods Industry and Red Flags to Look For
To gain a better understanding of how generative AI might transform various fields across the industry, we’ve tapped into expert voices and research from Coresight, Microsoft, and Gartner. Learn about potential applications as well as the risks involved. - 3/12/2023
Home Depot, the Kellogg Company, Estee Lauder, and Mars Wrigley to Deliver Retail Data Insights at Analytics Unite
Analytics experts from Home Depot, the Kellogg Company, Estee Lauder, and Mars Wrigley have joined the lineup for three days of unparalleled learning, real-world case studies, new solutions, and networking. - 3/12/2023
Analytics Unite Taps Home Depot’s Mustafa Nisar to Lead Long-Term Analytics Presentation
Nisar will help shine a spotlight on the event’s theme — bringing data to life — by diving deep into Home Depot’s AI and data analytics strategy. - 3/9/2023
Influencer Content Is Single Biggest Impact on Consumer Sustainability Choices, Unilever Finds
Unilever recently commissioned its own study on the topic of sustainability. The primary question at hand: What drives consumers to actually act on sustainability initiatives? Find out here. - 3/9/2023
Mary Kay, PepsiCo, and Dove: Digital Innovation, Talent & Advocacy Initiatives For Women’s History Month
For the month of March, the U.S. celebrates the vital role of women in American history, and several consumer goods companies are joining in by showcasing women-focused initiatives across digital innovation, talent, and advocacy. - 3/7/2023
Tapping Into Retail Partnerships, Consumer Trends, and Emerging Tech: Tips From Digimarc’s Judy Moon
As a CGT/RIS Executive Council member, Digimarc's Judy Moon taps into some of the emerging tech happening in the consumer goods and retail industries, shifting consumer trends that companies should have on their radar, and tips for better leveraging retail partnerships.