Liz Dominguez
ARTICLES BY THIS AUTHOR
- 3/17/2022
From AR to the Metaverse: Heineken and Eyebobs Embrace Digital Experiences
How far will virtual tech go in transforming the brand experience? From new try-on capabilities to completely virtual products, Eyebobs and Heineken are the latest companies to embrace the growing trend. - 3/15/2022
Starbucks Transformation: CEO Retiring, ‘Community’ Stores Expanding, Sustainability Speeding Up
Starbucks announced its plans ahead of its annual shareholders meeting to open or dedicate 1,000 community stores by 2030. - 3/13/2022
e.l.f. Leverages Botched Jeopardy Moment to Livestream New Product Innovation
The botched guess created a flurry of comedic responses on social media, which the cosmetics company embraced by launching its first piece of jewelry: a handmade butterfly ear cuff with a contemporary design. - 3/9/2022
Burt’s Bees, PLUS, Pacifica, Others Join Target’s Zero-Waste Packaging Innovation
The new initiative — with CGs like Burt’s Bees, PLUS, Pacifica, and more already signing on — communicates to consumers the products and packaging that are designed to be refillable, reusable, or compostable, or are made from either recycled content or materials that reduce the use of plastic. - 3/7/2022
AB InBev's Estrella Jalisco Prompts Job Seekers to ‘Live Their Star’
The campaign will feature first-generation Mexican Americans who “live their star” within six- 15- and 30-second video vignettes, showcasing individuals such as a dancer with a unique style and an aspiring chef. - 3/3/2022
The Free Spirits Company Restructures Leadership Team
The company’s latest hiring moves occurred across the e-commerce, supply chain, product development, and sales departments — bringing in talent from major organizations like PepsiCo, Unilever, Molson Coors, and Colgate Palmolive. - 2/27/2022
Beauty Industry Joins Forces on Sustainability Initiative, EcoBeautyScore
EcoBeautyScore Consortium is aiming to develop a beauty industry-wide program to assess environmental impact scores for cosmetics and personal care companies. Thirty-six companies have joined so far. - 2/24/2022
Levi’s Works Smarter With Automation Bots, Shrinks Manual Workload
The company’s goal is to save 20,000 hours of manual work across the organization to improve efficiency and streamline operations. To achieve this, Levi’s has tapped an estimated 50 bots in 2022 alone. - 2/23/2022
Reach for the Stars: Coca-Cola Unveils Global Innovation Platform, Develops Starlight
The company will use the platform to release limited-edition products and engage with consumers through physical and digital interactions. - 2/21/2022
PepsiCo Launches North America Multicultural Equity and Inclusion Business
The company's REJ commitments include investing more than $570 million over five years to increase Black and Hispanic representation.
