Liz Dominguez
ARTICLES BY THIS AUTHOR
- 1/22/2023
Escaping Irrelevance: How The Container Store Is Transforming Its Customer Journey
Differentiation in today’s chaotic and must-be-everywhere-all-at-once commerce environment is difficult to nail down. How can brands break through the noise? Learn how The Container Store is achieving this. - 1/18/2023
Lowe’s Busts Through Data Silos With Digital Twin Traffic-Tracking Avatars
While digital twin technology has been implemented in the retail industry for years, many CPG and retail brands are just now beginning to understand the true potential, unlocking their transformative ability to leverage data in new ways. - 1/12/2023
How Is Unilever Readying for Industry 4.0? With 2 New Lighthouse Awards
Its Tianjin, China and Indaiatuba, Brazil locations are being recognized for implementing advanced fourth industrial revolution (4IR) technologies, such as machine learning, artificial intelligence, and digital twins. Learn more. - 1/10/2023
Amazon Expands Buy With Prime to U.S.-Based Brands, Nixes Invitation-Only Model
Amazon’s exclusive Buy With Prime service is no longer by invitation only. The company will be expanding it to all eligible U.S.-based brands by the end of the month. - 1/5/2023
Impossible Foods Prepares for Growth: Sherene Jagla Tapped as Company’s First Chief Demand Officer
The company has tapped Sherene Jagla to take on the new role of chief demand officer, as Impossible Foods prepares to grow. - 1/5/2023
Save the Date: Analytics Unite 2023 Registration Is Now Open!
Join us on May 3-5 to celebrate 10 years’ worth of high-value education and networking; can’t-miss, expert-packed sessions; and plenty of opportunities to toast the enormous achievements across both the retail and consumer goods industries over the past several years. - 1/2/2023
Nike Zones In on Consumer Engagement With Digital Approach: How Mobile Apps Drive Value and Membership Growth
Consumer-direct acceleration, said John Donahue, president and CEO, is fueling Nike’s marketplace approach, allowing the company to directly connect with consumers no matter where they shop. Key to this strategy has been Nike’s investments in digital experiences, primarily via its mobile apps. - 12/19/2022
Unilever Powers Up Ice Cream Restocking With Data-Driven App and Pilots
Unilever’s approach for retail partners centers on an e-commerce app. Learn about the advanced functionality. - 12/19/2022
Behind Amazon’s Packaging Strategy: Machine Learning-Powered Optimization
The company has had to elevate its structure, reinventing how products are shipped “for the good of customers and the planet.” Learn more. - 12/15/2022
Building the Supply Chain of the Future: 5 Consumer Goods Companies Investing in Innovative Approaches
CGT combed through some of the industry’s most comprehensive supply chain transformations in 2022, pinpointing five consumer goods companies who are driving sustainable, scalable growth by investing in innovative approaches.
