Liz Dominguez
ARTICLES BY THIS AUTHOR
- 6/24/2024
Vera Bradley Locks in AI-Powered Responsible Sourcing Technology
Bag and luggage brand Vera Bradley is implementing artificial intelligence-powered technology within its supply chain to increase transparency around sourcing. - 6/24/2024
Nestlé’s Nutrition e-Comm Push Is Next Phase of GLP-1 Consumer Capture
Nestlé has made it clear it’s looking to cater to consumers undergoing GLP-1 treatment, first with a specialty food line targeting these shoppers, and now with a dedicated web platform — www.glp-1nutrition.com — that will function as a resource center for individuals on a weight management journey. - 6/23/2024
Brands Like True Classic and Caden Lane Join Target’s Expanded Digital Marketplace
Consumer goods brands such as True Classic and Caden Lane have joined Target’s invite-only, third-party marketplace, Target Plus, as the retailer expands its assortment and capabilities. - 6/20/2024
Clorox an Early Partner in Instacart’s YouTube Retail Media Capability
The Clorox Company is testing the waters of a new retail media capability that taps into first-party data to reach high-intent consumers on YouTube and offers closed-loop measurement. - 6/20/2024
Reckitt Gen AI Pilots Optimizing Operations, Product Development, and Marketing
Reckitt has invested in four-month generative AI pilot programs and it’s already reaping the rewards. - 6/19/2024
Unilever’s Ebru Dolunay and Murat Derindere To Break Down Data-Powered RGM
Two Unilever executives, Ebru Dolunay and Murat Derindere, are taking the stage this fall at the Consumer Goods Sales & Marketing Summit to discuss why revenue growth management has significant areas of investment, particularly related to data, and what CGs should be prioritizing and what success can look like. - 6/19/2024
Nature’s Path To Grow North America Presence With New CMO Raj Joshi
Organic breakfast and snack food brand Nature’s Path is looking to expand its North America presence, tapping a new chief marketing officer to help lead efforts. - 6/17/2024
Saucony Names Joy Allen-Altimare Global Chief Marketing Officer
Running shoe and apparel brand Saucony is looking to grow its DTC and branding initiatives. As a result, the company has named Joy Allen-Altimare its global chief marketing officer. - 6/17/2024
Online Grocery Shopping a Hardy Trend, Per New Research
Online grocery sales are up 23% compared to last year since January. Learn what's driving the trend and if it's here to stay. - 6/16/2024
Hanesbrands Advances Digital Transformation With New Automation and AI Capabilities
Apparel manufacturer Hanesbrands is further optimizing its operations as part of its digital transformation by improving its product lifecycle processes and accelerating its time to market to increase long-term profitability.
