ARTICLES BY THIS AUTHOR
- 9/9/2024
A Sidekick for Creatives: Reckitt’s Imteaz Ahamed To Talk GenAI Support at CG Sales & Marketing Summit
During his presentation, “GenAI: The New Sidekick to Every Creative Genius,” learn how CPG companies can use generative AI to bolster the efforts of their creative teams. - 9/9/2024
Mike Clawson To Drive Simply Good Foods Omnichannel Growth With Advanced Analytics
As part of Simply Good Foods’ multi-year growth plan, the company has named a new chief customer officer. Learn more. - 9/9/2024
Multimodal Intelligence the Future of GenAI, Per Gartner
Multimodal GenAI solutions may have an advantage in human-AI interactions, per Gartner. Learn more. - 9/8/2024
Perry Ellis Gets Retail Execution Boost With ‘One-Stop-Shop’ Operations
Perry Ellis International is bolstering its retail execution operations by investing in one-stop-shop technology that will support the company’s in-store merchandising efforts with retail partners like Macy’s, Dillard’s JCPenney, and Kohl’s. - 9/5/2024
Clorox ERP Integration To Bolster Data Visibility, Expedite Innovation
Clorox’s digital transformation is underway with an expected ERP integration happening in the U.S. segment over the next 18 months. - 9/5/2024
Unilever Grows GenAI Scalability With Expanded Accenture Partnership
Unilever is working on a multi-year program to progress on its generative AI use cases, scaling them across the enterprise to introduce global operational efficiencies and reduce costs. - 9/4/2024
Campbell’s Mike Pierson Joins CG Sales & Marketing Speaker Roster
The Campbell Soup Company’s chief customer officer for snacks Mike Pierson will be opening up the Consumer Goods Sales & Marketing Summit on September 23 in Princeton, NJ. Learn more and register. - 9/4/2024
Michael Del Pozzo To Head Up Hershey’s U.S. Confection Business
The Hershey Company has named a new leader for its U.S. confection business. Get the details. - 9/3/2024
e.l.f. Launches Entertainment Arm With Full Album Drop
The company is pushing its marketing into a new category with its own entertainment arm, e.l.f. made. Learn more about its first launch. - 9/3/2024
Freshpet Names Nicki Baty COO
Pet food company Freshpet has named a new chief operating officer. Nicki Baty will be taking on the role. Get the details.