Insights From Nestlé Purina, General Mills, Mondelez, and Colgate-Palmolive at Upcoming P2PI LIVE & Expo 2024
Join experts from leading CPG and retail brands at the upcoming P2PI LIVE & Expo, hosted by CGT’s sister brand the Path to Purchase Institute.
Held in Schaumburg, Illinois, at the Renaissance Convention Center Hotel from November 12-14, attendees can expect a packed agenda covering key topics relevant to the fast-paced consumer goods and commerce marketing landscape.
Can’t-Miss Sessions
Human-Centered Connected Commerce – from Store to Site
Nestlé Purina Petcare leaders will showcase how their HQ-based LAB9 Innovation Center drives thought leadership and fosters customer collaboration. Speakers will share insights into how omnichannel strategies are developed to enhance partnerships and co-creation with retail partners. Join Stephen Wurth, James Kristof, and Tracey Johnson from Nestlé Purina as they explore the evolution of LAB9 and its role in delivering impactful digital and physical retail experiences.
Gamification in Shopping: Engaging Shoppers Beyond the Purchase
Learn how General Mills incorporates game mechanics to enhance shopper engagement beyond simple discounts. Denzel Washington — manager for brand experience and commerce for Morning Foods at General Mills — will explore the tactics behind successful gamification strategies and showcase real-life examples of brands excelling in this area.
Generative(ly) Speaking: The Role of AI in CPG
Artificial intelligence is transforming the way CPG companies approach content creation, testing, and optimization. Learn how companies like Colgate-Palmolive and Mondelez International are leveraging AI to improve workflows and collaboration across creative, marketing, and e-commerce teams. Hear from Cristina Marinucci, global head of shopper excellence for Mondelez, and Todd Hassenfelt, global digital commerce senior director of strategy and execution for Colgate-Palmolive.
Other Topics
- Omnicommerce strategies for engaging shoppers across the entire funnel
- Social media marketing, including influencer campaigns, shoppable videos, and contextual commerce
- How retail media networks, brands, and agency partners are navigating today’s challenges
- Data clean rooms to AI's role in content optimization