Go On, Try It — Brands Have Room to Stumble In Retail Tech Experiences: Harris Poll Note to brands: Consumers are pretty forgiving when it comes to companies trying new tech-enabled retail experiences, indicating a prime opportunity for a few risky dice rolls. Insights From Nestlé Purina, General Mills, Mondelez, and Colgate-Palmolive at Upcoming P2PI LIVE & Expo 2024Join experts from leading CPG and retail brands at the upcoming P2PI LIVE & Expo, hosted by CGT’s sister brand the Path to Purchase Institute.