Diageo’s Head of Data and Analytics Carlos Pineda To Take Analytics Unite Stage
AI has the potential to transform business processes, but the path to successful disruption is anything but straightforward.
Carlos Pineda, head of data, analytics and insights for Diageo’s North America and global markets, will be tackling the topic of proving ROI for AI and analytics investments at the upcoming Analytics Unite event this April 28-30 in Chicago.
Held at the The Westin Chicago River North, his session will explore how companies can ensure AI projects lead to success by implementing strategies to prove the value of analytics investments, even in complex environments.
Pineda, along with panelists Bill Akins of Chick-fil-A and Jens Taylor of The Hershey Company, will share how they align AI initiatives with business outcomes, refining approaches for greater impact, and demonstrating long-term ROI.
Attendees will get tips on obtaining stakeholder buy-in at all levels to secure continued and sustainable support.
More About Pineda
Pineda is a seasoned business technology and data and analytics executive, originally from Venezuela, with over 25 years of experience in transforming business performance through data, analytics, and artificial intelligence. Based in New York, Pineda drives AI-enabled transformation at Diageo to unlock data's full potential, foster innovation, and accelerate value. His expertise includes deploying advanced analytics and AI capabilities to support real-time decision-making and business growth.
With a background at Procter & Gamble, where he led multimillion-dollar projects across Latin America, Asia, and Europe, Pineda brings a wealth of global experience. His career spans diverse regions, including the U.S., Latin America, Eastern Europe, and Asia Pacific where he has built multicultural, high-performing teams and fostered data-driven cultures.
Diageo In the News
The spirits company recently announced it is bringing its luxury assets under a new business umbrella, Diageo Luxury Group. The global division will focus on accelerating growth for luxury brands that retail at $100 or above, including Brora, Port Ellen, Johnnie Walker Princes Street, and Justerini & Brooks. In the fall, Diageo North America said it would be expanding its portfolio of non-alcoholic spirits by purchasing Ritual.
The company has been tapping technologies such as QR codes, generative AI, and spatial computing to enhance personalization tactics, implement more inclusive packaging, and shape innovation “beyond the development of new products.”
