ARTICLES BY THIS AUTHOR
- 12/14/2015
P&G Selects Omnicom for NA Media Buying, Planning
P&G is moving the lion's share of its media-buying and planning account in North America, concluding one of the most high-profile media reviews of the year.<br /> - 12/14/2015
A Case for EDI: Leatherman Slashes Costs, Boosts Productivity
Leatherman Tool Group decided to adopt the HighJump TrueCommerce EDI solution, simultaneously with a new ERP system, experiencing a 75 percent reduction in EDI spend compared to the same period last year. - 12/14/2015
PepsiCo's New Vending Initiative Offers Better-For-You Products
The company plans to place several thousand state-of-the-art units throughout the United States in 2016.<br /> - 12/14/2015
2015's Most Powerful Women in CG
<em>Fortune</em>'s Most Powerful Women list boasts one trillion dollars in stock market value this year. That's what the 27 CEOs on the list control. Here, <em>CGT</em> shines a spotlight on the consumer goods executives that made the 2015 list, which includes executives from PepsiCo, Mondelez, Campbell's, J&J, P&G and more. - 12/13/2015
Manufacturers Profit with Full Capacity Injection Molders
Sourcing parts from domestic suppliers with in-house mold making capabilities and flexible services can provide competitive advantages. - 12/10/2015
2015 Customer Management Award Winner
CGT honors Frito-Lay North America for deploying an advanced analytic trade optimization solution to reduce unprofitable trade promotion spend by up to 50 percent in major accounts, increasing employee productivity, revenue and profits. - 12/10/2015
2015 CGT Award Winners
This fall, <em>CGT</em> had the privilege of honoring an elite group of consumer goods companies and executives for transformational business and technology initiatives that stand revolutionize their organizations and industry as a whole. Meet the 2015 winners and finalists. - 12/10/2015
2015 Dick Clark Supply Chain Award Winner
<em>CGT</em> honors Mondelez International for developing an end-to-end forecasting and store replenishment process using point of sale data, improving measured on shelf availability by 4 percent in four months. - 12/10/2015
Embracing Change
<em>CGT</em> Editor Alarice Rajagopal gives you a sneak peek into the trends and topics discussed in this month's issue. - 12/10/2015
2015 CMO of the Year Award Winner
<em>CGT</em> honors Bruce F. Fleming, EVP & Chief Marketing Officer, Church & Dwight Co., Inc. for making a large, demonstrable impact on his consumer goods organization through the implementation and successful use of new marketing strategies, technologies and processes.